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Luxury

How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.

Inside the First Dior Spa in the US

The opening of the multi-level space atop Dior’s New York flagship is the latest move in the brand’s push into spas.

Inside the First Dior Spa in the US

The opening of the multi-level space atop Dior’s New York flagship is the latest move in the brand’s push into spas.


A Letter to Kering’s New CEO

Incoming chief executive Luca De Meo needs to urgently tackle two problems, debt levels and management structure, writes Luca Solca.

A Letter to Kering’s New CEO

Incoming chief executive Luca De Meo needs to urgently tackle two problems, debt levels and management structure, writes Luca Solca.


Ralph Lauren Keeps Winning Streak Going, Raises Annual Outlook

The American fashion company has been a standout among US apparel companies, managing to steadily increase prices in recent years — even before tariffs hit.

Ralph Lauren Keeps Winning Streak Going, Raises Annual Outlook

The American fashion company has been a standout among US apparel companies, managing to steadily increase prices in recent years — even before tariffs hit.


Saudi Arabia Bets on Nature in Latest Tourism Play

The kingdom is investing billions in transforming a mountainous province the size of Austria into a luxury tourism destination.

Saudi Arabia Bets on Nature in Latest Tourism Play

The kingdom is investing billions in transforming a mountainous province the size of Austria into a luxury tourism destination.


Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

Swatch Group CEO Nick Hayek has front-loaded shipments to the US, is targeting American shoppers as they travel abroad and has raised its prices as it grapples with a new 39 percent US tariff on Swiss-made products.

Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

Swatch Group CEO Nick Hayek has front-loaded shipments to the US, is targeting American shoppers as they travel abroad and has raised its prices as it grapples with a new 39 percent US tariff on Swiss-made products.


Is $4,000 a Night for a Hotel Room the New Normal?

Prices have skyrocketed at luxury hotels, especially in top leisure markets. Will they ever come down?

Is $4,000 a Night for a Hotel Room the New Normal?

Prices have skyrocketed at luxury hotels, especially in top leisure markets. Will they ever come down?


Why Hyping Art as an Investment Needs to Stop

Positioning art as an ‘alternative asset class’ is a losing game, writes Marc Spiegler. Plus, ‘South Park’ trolls Trump and the art world’s new Thai fixation.

Why Hyping Art as an Investment Needs to Stop

Positioning art as an ‘alternative asset class’ is a losing game, writes Marc Spiegler. Plus, ‘South Park’ trolls Trump and the art world’s new Thai fixation.


Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.

Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.


Hermès Valuation Woes Eclipse Sales Gain

Shares fell as much as 4.7 percent even after the company reported second-quarter sales growth that far outpaced major luxury rivals.

Hermès Valuation Woes Eclipse Sales Gain

Shares fell as much as 4.7 percent even after the company reported second-quarter sales growth that far outpaced major luxury rivals.


Prada Sales Miss Estimates Amid Luxury Slump

Sales at the group’s flagship Prada brand slid 3.6 percent in the second quarter against a ‘challenging’ and ‘somewhat unprecedented’ backdrop, the company said.

Prada Sales Miss Estimates Amid Luxury Slump

Sales at the group’s flagship Prada brand slid 3.6 percent in the second quarter against a ‘challenging’ and ‘somewhat unprecedented’ backdrop, the company said.


Hermès Sales Rise 9%, Outpacing Rivals

The French leather goods giant said it would fully pass on the effects of tariffs to its clients in the US, where it raised prices by an additional 5 percent this year.

Hermès Sales Rise 9%, Outpacing Rivals

The French leather goods giant said it would fully pass on the effects of tariffs to its clients in the US, where it raised prices by an additional 5 percent this year.


With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout

The handbag brand is rolling out dozens of cafés across US outlet malls, offering branded lattes, merch and a reason for young shoppers to linger longer in stores.

With a Chain of Coffee Shops, Coach Wants to Be Gen-Z’s New Mall Hangout

The handbag brand is rolling out dozens of cafés across US outlet malls, offering branded lattes, merch and a reason for young shoppers to linger longer in stores.