The Big Luxury Stories We’re Tracking in 2026
Who will be held accountable if designer revamps don’t land? Plus, the fallout from Saks’ expected bankruptcy, Dior hits stores, a long road in China and more.
Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights
Luxury Fashion Is Rethinking Its Value to Shoppers
After years of raising prices with no corresponding bump in quality or creativity, the industry is being forced to rebuild its trust with shoppers, according to the BoF-McKinsey State of Fashion 2026.
Can We Fix the Fashion System?
An informal survey of BoF readers reveals a glaring gap between fashion’s senior executives and frontline workers on the most critical issues facing the industry in 2026, writes Imran Amed.
Case Studies & Reports
Latest News & Analysis
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Prada Sales Climb 9% in 2025 as Versace Era Begins
Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand
Swatch Group vs Morgan Stanley: It’s Time for Transparency
After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.
Swatch Group vs Morgan Stanley: It’s Time for Transparency
After Swatch Group launched an attack on Morgan Stanley’s influential annual watch report, Swatch-owned Tissot cracks open the door for a glimpse at some numbers and Robin Swithinbank says it’s time a secretive industry came clean on financials.
Is Armani Any Closer to a Stake Sale?
Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.
Is Armani Any Closer to a Stake Sale?
Half a year after Giorgio Armani’s death, it appears to be business as usual at the sprawling fashion empire while potential investors continue to circle with no firm bid in sight.
This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.
This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.
ADVERTISEMENT
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
20 Years of Erdem: London’s Indie Survivor
How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Audemars Piguet’s Plan to Extend Its Winning Streak
The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.
Audemars Piguet’s Plan to Extend Its Winning Streak
The Swiss watchmaker’s revenue grew by 10 percent last year, far outpacing the sector. Robin Swithinbank speaks to CEO Ilaria Resta about how she plans to keep up the momentum.
New York Fashion Week’s Identity Crisis
New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.
New York Fashion Week’s Identity Crisis
New York’s runways were once the industry’s ultimate marketing platform. Many brands are realising there are other ways to reach customers — with a better ROI.
ADVERTISEMENT
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
What European Luxury Can Learn From American Fashion
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Opinion: Can the Female Gaze Save Fashion?
Centring women is the key to creating garments they actually want to buy, writes Sarah Richardson.
Opinion: Can the Female Gaze Save Fashion?
Centring women is the key to creating garments they actually want to buy, writes Sarah Richardson.
THE NEWS IN BRIEF
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Rolex Enthusiasts Get Kalshi Contracts to Bet on Watch Prices
The contracts allow users to trade on outcomes such as whether an item will surpass a price threshold or predict whether a brand will launch a new model.
Giambattista Valli Again Cancels Paris Fashion Show
Following a last-minute withdrawal from the couture calendar in January, the label, which is majority-owned by Pinault family investment fund Artémis, cancelled a runway outing scheduled for March 6.
Arnault Tightens Grip on LVMH as His Stake Crosses the 50% Mark
Now the Arnault family also has over 65 percent of LVMH’s voting rights.
Zadig & Voltaire Names Dan Sablon Creative Director
Sablon, who serves as Vogue France’s cultural director-at-large, will show his first collection for the French fashion label in March during Paris Fashion Week.
Moncler Revenues Up 7% in Fourth Quarter on Strong Asia, Americas
The Italian luxury outerwear group posted a better-than-expected sales rise thanks to growth in Asian and US markets.
Swiss Watch Exports Resume Slump as US Rebound Proves Short Lived
Exports fell 3.6 percent in January, led by a decline in the most expensive precious metal watches and a slump in the US market.
Cucinelli Says It Resumed Shipments to Saks at End of January
Executive chairman Brunello Cucinelli said the company has seen no financial hit in 2026 from the luxury retailer’s bankruptcy.