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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods

This week’s round-up of global markets fashion business news also features Indian cosmetics giant Nykaa, overseas Chinese shoppers and Jumia’s push to counter Temu in Nigeria.

Worldview | Vietnam’s Crackdown on Counterfeit Luxury Goods

This week’s round-up of global markets fashion business news also features Indian cosmetics giant Nykaa, overseas Chinese shoppers and Jumia’s push to counter Temu in Nigeria.


Fashion’s New PR Playbook for India

Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.

Fashion’s New PR Playbook for India

Publicists are embracing ‘glocal’ storytelling and more culturally nuanced activations to tap the fast-growing India market.


What’s Next for Trump’s Trade War After Court Blocks Tariffs

The ruling may not be a permanent setback for Trump’s push to reshape global trade. The administration may disregard the trade court’s decision, as judges have no ability to take action against a US president, who has broad immunity for official actions.

What’s Next for Trump’s Trade War After Court Blocks Tariffs

The ruling may not be a permanent setback for Trump’s push to reshape global trade. The administration may disregard the trade court’s decision, as judges have no ability to take action against a US president, who has broad immunity for official actions.


Worldview | Tashkent Fashion Week Shores Up International Support

This week’s round-up of global markets fashion business news also features South Korea’s Misto Holdings, Nigerian textile plant developers and Bahrain’s Investcorp.

Worldview | Tashkent Fashion Week Shores Up International Support

This week’s round-up of global markets fashion business news also features South Korea’s Misto Holdings, Nigerian textile plant developers and Bahrain’s Investcorp.


Indian Jewellers Accelerate Global Rollout From Dallas to Doha

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.

Indian Jewellers Accelerate Global Rollout From Dallas to Doha

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.


How Fashion Can Engage With the Global Culture, the Right Way

Creative and commercial energy is increasingly driven by frontier markets in Asia, Africa and Latin America. Global brands must learn how to embrace and amplify local cultures in these markets in an authentic way.

How Fashion Can Engage With the Global Culture, the Right Way

Creative and commercial energy is increasingly driven by frontier markets in Asia, Africa and Latin America. Global brands must learn how to embrace and amplify local cultures in these markets in an authentic way.


How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.

How Santoni Balances Craftsmanship With Innovation

As the Italian footwear brand marks its 50th anniversary, Santoni is eyeing up expansion into new regions and categories while doubling down on its commitment to quality, craftsmanship and its sustainability goals. BoF sits down with Giuseppe Santoni, president and chairman, to discuss the brand’s strategic focus for 2025.


Worldview | Australian Fashion Week Pulls Back From the Brink

This week’s round-up of global markets fashion business news also features Kenya’s anxious garment manufacturers, Singapore’s Shopee and the perilous leather industry in Brazil.

Worldview | Australian Fashion Week Pulls Back From the Brink

This week’s round-up of global markets fashion business news also features Kenya’s anxious garment manufacturers, Singapore’s Shopee and the perilous leather industry in Brazil.


Redefining ‘Made in Africa’ | The BoF Podcast

Maryse Mbonyumutwa of Pink Mango, Laduma Ngxokolo of MaXhosa Africa, and Reni Folawiyo of Alara join writer Rozan Ahmed at BoF CROSSROADS 2025 to discuss how African brands are overcoming operational challenges to bring global creativity and sustainability to fashion.

Redefining ‘Made in Africa’ | The BoF Podcast

Maryse Mbonyumutwa of Pink Mango, Laduma Ngxokolo of MaXhosa Africa, and Reni Folawiyo of Alara join writer Rozan Ahmed at BoF CROSSROADS 2025 to discuss how African brands are overcoming operational challenges to bring global creativity and sustainability to fashion.


The Hong Kong Opportunity for Global Brands

Hong Kong’s fashion and luxury sector is preparing for an invigoration — with the recently established Hong Kong Fashion Fest designed to position Hong Kong as a premier fashion and design hub in Asia. At the Asia Fashion Leaders Forum in Hong Kong, BoF’s president Nick Blunden sat down with regional and global business leaders to speak about the opportunity and market reality of the region.

The Hong Kong Opportunity for Global Brands

Hong Kong’s fashion and luxury sector is preparing for an invigoration — with the recently established Hong Kong Fashion Fest designed to position Hong Kong as a premier fashion and design hub in Asia. At the Asia Fashion Leaders Forum in Hong Kong, BoF’s president Nick Blunden sat down with regional and global business leaders to speak about the opportunity and market reality of the region.


The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.

The Most Audacious Fashion Collabs in China

From Bottega Veneta’s poetry pact to Rui Zhou’s sex toy tie-up, marketing partnerships are becoming increasingly bold and imaginative as brands try to reignite demand in the cooling China market.


Worldview | Mexican Fashion Week Spotlights Carla Fernandez

This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports.

Worldview | Mexican Fashion Week Spotlights Carla Fernandez

This week’s round-up of global markets fashion business news also features China’s SKP department store, the new India-UK trade agreement and Brazil’s surging cotton exports.