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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

The BoF Podcast | How the Power of Storytelling Is Igniting the Iranian Protests

Moj Mahdara and Dina Nasser-Khadivi speak with BoF’s Imran Amed about how creative communities from the Iranian diaspora are participating in the largest civil rights movement in Iran since the revolution in 1979.

The BoF Podcast | How the Power of Storytelling Is Igniting the Iranian Protests

Moj Mahdara and Dina Nasser-Khadivi speak with BoF’s Imran Amed about how creative communities from the Iranian diaspora are participating in the largest civil rights movement in Iran since the revolution in 1979.


The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.

The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.


Examining Qatar’s Fashion Hub Ambitions

Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.

Examining Qatar’s Fashion Hub Ambitions

Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.


How to Tap India’s $15 Billion Diwali Shopping Opportunity

Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.

How to Tap India’s $15 Billion Diwali Shopping Opportunity

Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.


Asia’s Luxury Landscape Is About to Change

Brands may need to re-evaluate investment priorities as spending patterns shift in high-growth markets from South Korea to Thailand.

Asia’s Luxury Landscape Is About to Change

Brands may need to re-evaluate investment priorities as spending patterns shift in high-growth markets from South Korea to Thailand.


The BoF Podcast | Deepika Padukone on the Power of Patience

BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture.

The BoF Podcast | Deepika Padukone on the Power of Patience

BoF’s founder and editor-in-chief Imran Amed speaks with the BoF 500 cover star about the ups and downs of her personal and professional trajectory and what the West needs to understand about India and its rich, diverse culture.


Vivy Yusof: The Modest Fashion Mogul with Billion-Dollar Ambitions

The Malaysian entrepreneur has many of the traits needed to go big and go global but faces challenges in a modest fashion market that is as complex as it is diverse across the Muslim world.

Vivy Yusof: The Modest Fashion Mogul with Billion-Dollar Ambitions

The Malaysian entrepreneur has many of the traits needed to go big and go global but faces challenges in a modest fashion market that is as complex as it is diverse across the Muslim world.


Deepika Padukone: The Bollywood Star That Fashion’s Megabrands Are Betting On

With India set to become the world’s third-largest fashion market, Bollywood’s most-popular actress has become a global brand ambassador for the likes of Levi’s, Adidas, Louis Vuitton and now, Cartier. In an exclusive interview with Imran Amed, she opens up about her global ambitions — and what the fashion world needs to understand about India.

Deepika Padukone: The Bollywood Star That Fashion’s Megabrands Are Betting On

With India set to become the world’s third-largest fashion market, Bollywood’s most-popular actress has become a global brand ambassador for the likes of Levi’s, Adidas, Louis Vuitton and now, Cartier. In an exclusive interview with Imran Amed, she opens up about her global ambitions — and what the fashion world needs to understand about India.


Climate Change Is Making Fashion’s Supply Chain Problems Worse

From floods in Pakistan to drought in Texas, extreme weather is mixing with political upheaval, economic challenges and trade tensions to threaten cotton supply.

Climate Change Is Making Fashion’s Supply Chain Problems Worse

From floods in Pakistan to drought in Texas, extreme weather is mixing with political upheaval, economic challenges and trade tensions to threaten cotton supply.


Op-Ed | How a Ukrainian Fashion Brand Is Surviving the War

Six months after Russia’s Ukraine invasion, Ienki Ienki founder Dmitriy Ievenko recounts how his the Ukrainian outerwear brand is navigating the crisis and what comes next.

Op-Ed | How a Ukrainian Fashion Brand Is Surviving the War

Six months after Russia’s Ukraine invasion, Ienki Ienki founder Dmitriy Ievenko recounts how his the Ukrainian outerwear brand is navigating the crisis and what comes next.


Will Social Commerce Pay Off in India?

With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.

Will Social Commerce Pay Off in India?

With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.


It’s Time for Fashion Brands to Exit Russia

H&M’s decision to permanently close its Russian stores is a signal that fashion brands can no longer take a wait-and-see approach to the war in Ukraine.

It’s Time for Fashion Brands to Exit Russia

H&M’s decision to permanently close its Russian stores is a signal that fashion brands can no longer take a wait-and-see approach to the war in Ukraine.