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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

How K-Pop Group NewJeans Became an Overnight Fashion Favourite

The girl group behind hit songs “Attention” and “Cookie” were recently signed by Levis, anointed Seoul Fashion Week ambassadors, and individually have contracts with Chanel, Gucci, Louis Vuitton and Burberry.

How K-Pop Group NewJeans Became an Overnight Fashion Favourite

The girl group behind hit songs “Attention” and “Cookie” were recently signed by Levis, anointed Seoul Fashion Week ambassadors, and individually have contracts with Chanel, Gucci, Louis Vuitton and Burberry.


Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Is This Luxury’s Watershed Moment in India?

Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.


Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?

Fashion’s Fragile Recovery in Latin America

The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?


BoF Insights | How Middle East Consumers Shop Fashion, Explained

An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.

BoF Insights | How Middle East Consumers Shop Fashion, Explained

An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.


The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.

The Gatekeepers to Nigeria’s Fashion Market

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.


BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.

BoF Insights | Fashion in the Middle East: Optimism and Transformation

The region’s $89 billion fashion industry is set for unprecedented change in the upcoming years thanks to a mix of factors, from shifting consumer behaviours to new government investment policies, according to BoF Insights’ new report.


The BoF Podcast | Conflict, Climate and Today’s Global Hunger Crisis

Tjada D’Oyen McKenna, the CEO of Mercy Corps, shares insights on growing global food insecurity and deepening inequality.

The BoF Podcast | Conflict, Climate and Today’s Global Hunger Crisis

Tjada D’Oyen McKenna, the CEO of Mercy Corps, shares insights on growing global food insecurity and deepening inequality.


The Battle for India’s $16 Billion Beauty Market Intensifies

Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.

The Battle for India’s $16 Billion Beauty Market Intensifies

Digital-native brands with a razor-sharp focus on the latest trends jostle for position in a market set for rapid growth as big beauty conglomerates try to tighten their grip on power.


The BoF Podcast | How Brands Can Court Luxury Shoppers in Japan

Christine Edman, executive officer of Japanese e-commerce site Zozo, talks about what makes the country’s consumers tick, and how the fashion landscape is set to shift in the years ahead.

The BoF Podcast | How Brands Can Court Luxury Shoppers in Japan

Christine Edman, executive officer of Japanese e-commerce site Zozo, talks about what makes the country’s consumers tick, and how the fashion landscape is set to shift in the years ahead.


How South Asians Help Run Dubai’s Fashion Industry

People of Indian and Pakistani heritage are critical to the UAE’s fashion sector, leading billion-dollar retail empires, trading textiles and jewellery and stitching garments for Middle Eastern brands.

How South Asians Help Run Dubai’s Fashion Industry

People of Indian and Pakistani heritage are critical to the UAE’s fashion sector, leading billion-dollar retail empires, trading textiles and jewellery and stitching garments for Middle Eastern brands.


The BoF Podcast | Hallyu: How the Korean Wave Is Sweeping Global Culture

Influencer Irene Kim and V&A curator Rosalie Kim join Chanel executive Yana Peel to chart South Korea’s rise to global creative juggernaut.

The BoF Podcast | Hallyu: How the Korean Wave Is Sweeping Global Culture

Influencer Irene Kim and V&A curator Rosalie Kim join Chanel executive Yana Peel to chart South Korea’s rise to global creative juggernaut.


The Next Iteration of Kuwait’s Oud Fashion Talks

BoF sits down with Zainab Abdulrazzaq, founder of 3oud.com and organiser of the Oud Fashion Talks, to discover the next steps for the event, designed to cement Kuwait’s place on the international fashion map.

The Next Iteration of Kuwait’s Oud Fashion Talks

BoF sits down with Zainab Abdulrazzaq, founder of 3oud.com and organiser of the Oud Fashion Talks, to discover the next steps for the event, designed to cement Kuwait’s place on the international fashion map.