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Global Markets

A guide to unlocking opportunity in emerging and frontier fashion markets.

‘We’re Contemporary, We’re Traditional, We’re Unique’: The African Photographers Rewriting the Rules

From female bikers decked out in pink to dreamy desert tableaux, a new exhibition replaces two centuries of western influence with Africans’ own liberated visions.

‘We’re Contemporary, We’re Traditional, We’re Unique’: The African Photographers Rewriting the Rules

From female bikers decked out in pink to dreamy desert tableaux, a new exhibition replaces two centuries of western influence with Africans’ own liberated visions.


The BoF Podcast | Examining the Complexity of Fashion in Saudi Arabia

On both a local and international scale, the Middle East’s fashion industry has seen significant growth thanks to changing regulations and an influx of creatives.

The BoF Podcast | Examining the Complexity of Fashion in Saudi Arabia

On both a local and international scale, the Middle East’s fashion industry has seen significant growth thanks to changing regulations and an influx of creatives.


Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.


Why Fashion Is Betting Big on Saudi Arabia

The kingdom is set to drive growth for the industry as its economy booms, social reforms reshape consumer culture and futuristic cities sprout from the desert.

Why Fashion Is Betting Big on Saudi Arabia

The kingdom is set to drive growth for the industry as its economy booms, social reforms reshape consumer culture and futuristic cities sprout from the desert.


The BoF Podcast | Imran Amed: ‘It Is in Our Struggles That We Find Our Purpose’

At Egypt Fashion Week, BoF founder Imran Amed shared the origin story of BoF and reflects on the forces that will shape fashion in the coming decade.

The BoF Podcast | Imran Amed: ‘It Is in Our Struggles That We Find Our Purpose’

At Egypt Fashion Week, BoF founder Imran Amed shared the origin story of BoF and reflects on the forces that will shape fashion in the coming decade.


From Cannes to the Met Gala: How India’s Sari Is Taking Over the World

The timeless appeal of the south Asian classic has gone global — and a new London exhibition shows how it has been reinvented.

From Cannes to the Met Gala: How India’s Sari Is Taking Over the World

The timeless appeal of the south Asian classic has gone global — and a new London exhibition shows how it has been reinvented.


At Oud Fashion Talks, Demystifying the Rapidly Transforming GCC Fashion Industry

The second edition of Oud Fashion Talks explored the forces transforming the Gulf’s fashion industry today, with key learnings from BoF Insights’ ‘Fashion in the Middle East’ report and from executives of local retailers, manufacturers, designers and entrepreneurs.

At Oud Fashion Talks, Demystifying the Rapidly Transforming GCC Fashion Industry

The second edition of Oud Fashion Talks explored the forces transforming the Gulf’s fashion industry today, with key learnings from BoF Insights’ ‘Fashion in the Middle East’ report and from executives of local retailers, manufacturers, designers and entrepreneurs.


Australia’s ‘Quiet Giants’ Go Global

Accessible luxury and advanced contemporary brands in the US and Europe can expect greater competition from Australian labels expanding overseas like Camilla, Aje and Rebecca Vallance.

Australia’s ‘Quiet Giants’ Go Global

Accessible luxury and advanced contemporary brands in the US and Europe can expect greater competition from Australian labels expanding overseas like Camilla, Aje and Rebecca Vallance.


Dennis Okwera: ‘Let’s Be Kinder To Each Other, Especially Refugees’

The Ugandan-born model how he is finding purpose in pursuing an unconventional career to support his family and the community he comes from.

Dennis Okwera: ‘Let’s Be Kinder To Each Other, Especially Refugees’

The Ugandan-born model how he is finding purpose in pursuing an unconventional career to support his family and the community he comes from.


Who Will Win Japan’s Luxury E-Commerce Race?

Marketplace giants like Rakuten and Zozo, local department stores and foreign e-tailers are battling for supremacy in Japan’s lagging but lucrative online fashion market.

Who Will Win Japan’s Luxury E-Commerce Race?

Marketplace giants like Rakuten and Zozo, local department stores and foreign e-tailers are battling for supremacy in Japan’s lagging but lucrative online fashion market.


Luxury Adapts to the ‘New Ramadan Rush’

Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.

Luxury Adapts to the ‘New Ramadan Rush’

Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.


The BoF Podcast | Asma Khan and Judy Joo Discuss How Food Can Be a Vehicle for Tolerance and Cross-Cultural Sharing

The two restaurateurs share what it’s like building female-owned businesses and educating their customers through food.

The BoF Podcast | Asma Khan and Judy Joo Discuss How Food Can Be a Vehicle for Tolerance and Cross-Cultural Sharing

The two restaurateurs share what it’s like building female-owned businesses and educating their customers through food.