Start-Ups
What Parade’s Sale Says About the State of DTC
The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.
What Parade’s Sale Says About the State of DTC
The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
The Unassuming T-Shirt Brand Trying to Break the DTC Curse
True Classic has emerged from a sea of men’s brands promising the perfect t-shirt, managing to build a big audience without bleeding cash.
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.
Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Case Study | The Complete Playbook for Generative AI in Fashion
From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.
Case Study | The Complete Playbook for Generative AI in Fashion
From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.
Can Julie Pelipas Make Upcycling Work at Scale?
The former Vogue Ukraine fashion director and LVMH Prize finalist’s upcycled tailoring label Bettter aims to become a platform that helps big brands give deadstock garments new life.
Can Julie Pelipas Make Upcycling Work at Scale?
The former Vogue Ukraine fashion director and LVMH Prize finalist’s upcycled tailoring label Bettter aims to become a platform that helps big brands give deadstock garments new life.
How to Manage Cash in a Downturn
In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers.
How to Manage Cash in a Downturn
In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers.
Tapestry Invests in Alternative Leather Company Gen Phoenix
The startup is known for a material that combines recycled leather with polyester fibres.
Tapestry Invests in Alternative Leather Company Gen Phoenix
The startup is known for a material that combines recycled leather with polyester fibres.
The Pros and Cons of Crowdfunding
In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.
The Pros and Cons of Crowdfunding
In an uncertain economic environment, brands are turning to their customers for investment. BoF unpacks how companies can benefit from this approach typically favoured by start-ups.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.
Case Study | How to Build a Profitable DTC Brand
With the direct-to-consumer funding heyday now over, DTC brands need to turn a profit. Unlike their revenue-obsessed counterparts, DTC pioneers Marine Layer, Meundies and Trinny London offer a blueprint for achieving both top- and bottom-line growth.