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Entrepreneurship

Analysis and advice on new fashion ventures, including key lessons for entrepreneurs.

Inside Fashion’s LA Entrepreneurship Boom

The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders.

Inside Fashion’s LA Entrepreneurship Boom

The city’s unusual status as both a garment manufacturing and entertainment industry hub is proving a potent lure for fashion brand founders.


The Denim Brands of the 2010s Grow Up

A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.

The Denim Brands of the 2010s Grow Up

A number of start-ups are expanding beyond denim, opening stores and navigating an increasingly competitive and fragmented market by staying close to their consumer.


Skepta on Failing, Learning and Freedom in Fashion | The BoF Podcast

BoF’s Imran Amed talks with grime MC and rapper Skepta about the revival of his clothing brand Mains, the parallels between music and fashion, and how embracing failure has been key to his creative journey.

Skepta on Failing, Learning and Freedom in Fashion | The BoF Podcast

BoF’s Imran Amed talks with grime MC and rapper Skepta about the revival of his clothing brand Mains, the parallels between music and fashion, and how embracing failure has been key to his creative journey.


How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights

In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.

How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights

In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.


How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.

How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights

Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.


How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights

The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.

How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights

The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. In part one of this series, BoF Insights spoke with brands and investors and drew upon its own advisory experience to outline how to translate cultural heat into commercial success.


At RaiseFashion, Supporting a Global Mindset for Emerging Design Talent

BoF speaks to five BIPOC designers based in New York, LA, Chicago and London on the non-profit’s Brand Fellowship programme to learn more about how RaiseFashion’s educational programming, network and financial resources are helping them strategically grow their businesses across the US and further afield.

At RaiseFashion, Supporting a Global Mindset for Emerging Design Talent

BoF speaks to five BIPOC designers based in New York, LA, Chicago and London on the non-profit’s Brand Fellowship programme to learn more about how RaiseFashion’s educational programming, network and financial resources are helping them strategically grow their businesses across the US and further afield.


At RaiseFashion, Positioning BIPOC Fashion Designers for Strategic Growth

BoF sits down with five New York-based BIPOC designers taking part in the second iteration of Raisefashion’s Brand Fellowship programme, to hear about their entrepreneurial experience in the fashion capital and how the non-profit is helping them prepare for success.

At RaiseFashion, Positioning BIPOC Fashion Designers for Strategic Growth

BoF sits down with five New York-based BIPOC designers taking part in the second iteration of Raisefashion’s Brand Fellowship programme, to hear about their entrepreneurial experience in the fashion capital and how the non-profit is helping them prepare for success.


The Ballad of the Birkenstock

How the 250-year-old German orthopedic shoe company with “Succession”-level family drama transformed itself into a luxury behemoth.

The Ballad of the Birkenstock

How the 250-year-old German orthopedic shoe company with “Succession”-level family drama transformed itself into a luxury behemoth.


Vampire’s Wife Closure Shows Battle Faced by Independent British Brands

The fallout from the collapse of Matches Fashion continues to ricochet through Britain’s fashion ecosystem.

Vampire’s Wife Closure Shows Battle Faced by Independent British Brands

The fallout from the collapse of Matches Fashion continues to ricochet through Britain’s fashion ecosystem.


JW Pei’s Bags Are a Hit With Celebrities. Can They Catch on With Everyone Else?

The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.

JW Pei’s Bags Are a Hit With Celebrities. Can They Catch on With Everyone Else?

The Los Angeles-based accessories label has been a well-kept secret in the industry, but founders Yang Pei and Stephanie Li are hoping to change that through new acquisitions, opening brick-and-mortar stores and using AI to speed up the design and production process.


New York Says Goodbye to Downtown Darling Puppets and Puppets

Designer Carly Mark sparked conversation about what it takes to make it as an emerging designer in New York when she announced she was shutting her ready-to-wear line and moving to London. On Thursday she held her last sample sale.

New York Says Goodbye to Downtown Darling Puppets and Puppets

Designer Carly Mark sparked conversation about what it takes to make it as an emerging designer in New York when she announced she was shutting her ready-to-wear line and moving to London. On Thursday she held her last sample sale.