Quince Appoints First Head of Brand Strategy and Narrative
Dakota Kate Isaacs, a longtime Deciem director, will work to deepen Quince’s emotional connection with consumers and to minimise its reputation as a seller of dupes.
Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
What Luxury ‘Dupe’ Brands Get Right About Shoppers
Start-ups like Quince and Italic that sell affordable basics made in the same factories as high-end brands are generating massive growth in appealing directly to middle-class shoppers who don’t want to resort to Shein hauls.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
Case Study | How Brands Can Balance DTC and Wholesale
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
Case Study | How Brands Can Balance DTC and Wholesale
Emerging and established labels today are realising they can’t be exclusively DTC or wholesale. What’s essential is to strike the right balance of both. To do that, brands are streamlining retail partners, better curating products for different channels and leveraging the individual strengths of wholesale and DTC to bolster their sales and profits in each.
How to Save a DTC Brand Without Crushing Its Soul
The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.
How to Save a DTC Brand Without Crushing Its Soul
The past year has seen a stream of last-minute rescue deals for once-hot start-ups. Acquirers of formerly distressed brands weigh in on how to improve operations and retain what made them special in the first place.
The DTC Brands Driving the Men’s Loafer Boom
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
The DTC Brands Driving the Men’s Loafer Boom
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
How Emerging Brands Can Build DTC Businesses
In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.
How Emerging Brands Can Build DTC Businesses
In London, where independent labels have been hit hard by the implosion of key stockist Matches, brands like Clio Peppiatt, Marfa Stance and Completedworks have grown direct-to-consumer businesses that peers can learn from.
THE NEWS IN BRIEF
Warby Parker Appoints New CFO
The eyewear maker on Monday announced that former Macy’s executive Adrian Mitchell joined the company as finance chief this month.
Allbirds to Close Remaining US Stores
The footwear maker will keep two outlet stores open and redirect its focus to e-commerce and wholesale as its losses mount.
Warby Parker’s Revenue, Profits Soar in Third Quarter
The eyewear maker’s net income more than tripled to $6 million during the period despite increased marketing spend as retail expansion continues to drive the business. But the brand lowered full-year revenue guidance amid ongoing macroeconomic uncertainty.
Intimates Brand Parade to Shutter After 6 Years
The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture
A group of local Boulder, Colorado-based investors in Haney’s beverage company, Joggy, filed a lawsuit against her this month, alleging securities fraud.
Trinny London Hires New CMO, Revamps Branding Strategy
With a Charlotte Tilbury alum as its new marketing chief, the eight-year-old UK beauty brand is homing in on storytelling as it chases global expansion.
Warby Parker Announces Executive Changes, End of At-Home Try-On
The eyewear maker said it will discontinue its longstanding program amid its ongoing brick-and-mortar expansion, and announced that its finance chief, Steve Miller, will leave the business in October.