E-Commerce
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
How Brands Can Beat the E-Commerce Slowdown
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap.
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
Rothy’s Charts International Expansion With a Pop-Up in Liberty London
After a sales dip and leadership change last year, the brand, known for its knit flats, is embarking on a global retail push to kickstart its growth recovery, starting with a debut in the British department store.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
The DTC Brands Driving the Men’s Loafer Boom
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
The DTC Brands Driving the Men’s Loafer Boom
The classic shoe has become a go-to for plugged-in menswear shoppers thanks to DTC upstarts offering a wide range of slip-on styles with distinct aesthetics and accessible price points.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
Can Allbirds Survive Its Own Turnaround Plan?
An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.
Can Allbirds Survive Its Own Turnaround Plan?
An executive shakeup at the embattled sneaker seller adds a new layer of complexity as sales and profit continue to decline.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Why Levi’s Is Looking Beyond Denim
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Stòffa’s 30-Year Plan to Build a Legacy Brand
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.
Stòffa’s 30-Year Plan to Build a Legacy Brand
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.