Direct Retail
How Brands Make Community More Than a Buzzword
A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.
How Brands Make Community More Than a Buzzword
A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
The Future of Performance Marketing
Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.
The Debrief | Making Sense of the Direct-to-Consumer Reckoning
Mounting customer acquisition costs and a pressure to grow fast have made it hard to build a profitable DTC business. BoF deputy editor Brian Baskin and retail correspondent Cathaleen Chen join Lauren Sherman to analyse the past, present and future of the market.
The Debrief | Making Sense of the Direct-to-Consumer Reckoning
Mounting customer acquisition costs and a pressure to grow fast have made it hard to build a profitable DTC business. BoF deputy editor Brian Baskin and retail correspondent Cathaleen Chen join Lauren Sherman to analyse the past, present and future of the market.