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China

On-the-ground intelligence and insights from the world’s largest fashion market.

What China’s Looming Real Estate Crisis Means for Fashion

Further volatility in the property sector could dampen consumer appetite for fashion and luxury goods in some quarters, but it is unclear how big the impact might be.

What China’s Looming Real Estate Crisis Means for Fashion

Further volatility in the property sector could dampen consumer appetite for fashion and luxury goods in some quarters, but it is unclear how big the impact might be.


How 2021 Changed China’s Fashion Market

BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.

How 2021 Changed China’s Fashion Market

BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.


The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry

A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.

The ‘Paradigm Shift’ Remaking China’s Fashion Ad Industry

A new dynamic is taking shape between not only Western and Chinese agencies, but also niche and multi-purpose players, creating bold and innovative ways for global brands to connect with the local market.


China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.

China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.


A New Era for China’s $15 Billion Streetwear Market

Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.

A New Era for China’s $15 Billion Streetwear Market

Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.


A Year of Hits and Misses for China’s Fashion Billionaires

Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.

A Year of Hits and Misses for China’s Fashion Billionaires

Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.


Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.

Can China Really Ban Effeminate Men?

The government’s recent ban on so-called “sissy men” in the media could have far-reaching implications for China’s fashion community and global brands operating there.


Why Brands Must Re-Examine Their Singles’ Day Strategies

The Chinese shopping festival still generates billions in annual sales, but the online extravaganza is undergoing a makeover as the government promotes ‘common prosperity.’

Why Brands Must Re-Examine Their Singles’ Day Strategies

The Chinese shopping festival still generates billions in annual sales, but the online extravaganza is undergoing a makeover as the government promotes ‘common prosperity.’


World’s Most Expensive Retail Rents Tumble to Decade Low in Hong Kong

Landlords in Hong Kong’s priciest retail strips are facing a wake-up call: the days of leasing stores for $1 million a month are over.

World’s Most Expensive Retail Rents Tumble to Decade Low in Hong Kong

Landlords in Hong Kong’s priciest retail strips are facing a wake-up call: the days of leasing stores for $1 million a month are over.


China’s Energy Crisis Adds to Supply Chain Woes

Blackouts and power shortages at Chinese factories are adding to the growing list of supply chain challenges facing the global fashion industry.

China’s Energy Crisis Adds to Supply Chain Woes

Blackouts and power shortages at Chinese factories are adding to the growing list of supply chain challenges facing the global fashion industry.


The Biggest Mistakes Luxury Brands Make in China

China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.

The Biggest Mistakes Luxury Brands Make in China

China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.


What’s Next for Lanvin Group?

The Chinese firm that owns Lanvin, Sergio Rossi, St. John Knits and Wolford could be eyeing an IPO after recently rebranding as Lanvin Group.

What’s Next for Lanvin Group?

The Chinese firm that owns Lanvin, Sergio Rossi, St. John Knits and Wolford could be eyeing an IPO after recently rebranding as Lanvin Group.