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China

On-the-ground intelligence and insights from the world’s largest fashion market.

Luxury’s Outlook in China Is Increasingly Uncertain

The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.

Luxury’s Outlook in China Is Increasingly Uncertain

The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.


How Brands Handle Getting Cancelled in China

More than 80 percent of companies apologised upon facing backlash for actions or advertising seen as infringing on China’s territorial integrity, a new study found.

How Brands Handle Getting Cancelled in China

More than 80 percent of companies apologised upon facing backlash for actions or advertising seen as infringing on China’s territorial integrity, a new study found.


Meet Alibaba’s New Fashion Powerbrokers

Following a management reshuffle, leaders at the e-commerce giant are developing services to revitalise sales for brands in the troubled China market.

Meet Alibaba’s New Fashion Powerbrokers

Following a management reshuffle, leaders at the e-commerce giant are developing services to revitalise sales for brands in the troubled China market.


Cracks Emerge in China’s E-Commerce Market

Even if brands overcome low consumer confidence during this year’s 618 shopping festival, a spike in online orders could worsen already congested logistics networks.

Cracks Emerge in China’s E-Commerce Market

Even if brands overcome low consumer confidence during this year’s 618 shopping festival, a spike in online orders could worsen already congested logistics networks.


Rethinking China’s Beauty Market

As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.

Rethinking China’s Beauty Market

As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.


Capitalising on China’s Post-Lockdown Travel Boom

With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.

Capitalising on China’s Post-Lockdown Travel Boom

With Shanghai set to relax lockdown restrictions on June 1, pent-up demand for domestic travel presents an opportunity for fashion brands willing to explore new destinations.


Luxury’s New WeChat Playbook

WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.

Luxury’s New WeChat Playbook

WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.


China’s ‘Zero-Covid’ Policy Poses Renewed Threat to Luxury

Shanghai’s current lockdown will eventually end but a new outbreak in Beijing and no end to the country’s rigid pandemic strategy suggest retail disruptions are likely elsewhere.

China’s ‘Zero-Covid’ Policy Poses Renewed Threat to Luxury

Shanghai’s current lockdown will eventually end but a new outbreak in Beijing and no end to the country’s rigid pandemic strategy suggest retail disruptions are likely elsewhere.


Are Hermès’ Sales Tactics a Problem in China?

Chinese luxury consumers say they feel increasingly pressured to buy other items before being offered the chance to nab sought-after Birkin and Kelly bags. The sales tactic is reportedly on the rise at brands like Celine and Rolex, too.

Are Hermès’ Sales Tactics a Problem in China?

Chinese luxury consumers say they feel increasingly pressured to buy other items before being offered the chance to nab sought-after Birkin and Kelly bags. The sales tactic is reportedly on the rise at brands like Celine and Rolex, too.


Why Jewellers Are Still Betting on Hong Kong

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.

Why Jewellers Are Still Betting on Hong Kong

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.


China’s Most Bankable Makeup Artists

A rising tide of talent in the country is helping to shape a diversifying aesthetic in local fashion media, fashion week shows and advertising.

China’s Most Bankable Makeup Artists

A rising tide of talent in the country is helping to shape a diversifying aesthetic in local fashion media, fashion week shows and advertising.


China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again

The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.

China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again

The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.