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China

On-the-ground intelligence and insights from the world’s largest fashion market.

How China’s ‘Revenge Travel’ Will Boost Luxury

Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.

How China’s ‘Revenge Travel’ Will Boost Luxury

Mainland shoppers have flocked to local tourism hubs like Macau and Hainan over Chinese New Year and are expected to visit Asian destinations like Thailand and Singapore before returning in droves to European fashion capitals later this year.


Luxury Set for a ‘Bumpy Ride’ in China

Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.

Luxury Set for a ‘Bumpy Ride’ in China

Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.


What Will China’s Looser Covid Restrictions Mean for Fashion?

This week, China rolled back some strict zero-Covid measures, opening a road to recovery for luxury and retail. But the journey is likely to be long and bumpy, experts warn.

What Will China’s Looser Covid Restrictions Mean for Fashion?

This week, China rolled back some strict zero-Covid measures, opening a road to recovery for luxury and retail. But the journey is likely to be long and bumpy, experts warn.


How Big Beauty Is Plotting a Recovery in China

Despite disappointing Singles Day sales results, harsh Zero Covid restrictions and supply chain woes, international beauty conglomerates continue to see China as a growth engine.

How Big Beauty Is Plotting a Recovery in China

Despite disappointing Singles Day sales results, harsh Zero Covid restrictions and supply chain woes, international beauty conglomerates continue to see China as a growth engine.


Dissecting Fashion’s Disappointing Singles’ Day

Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.

Dissecting Fashion’s Disappointing Singles’ Day

Disappointing sales were only part of the story, as brands increasingly used the world’s biggest online shopping festival as a marketing moment.


What China’s 20th National Congress Means for Fashion

Xi Jinping has secured a precedent-breaking third term as president and elevated party loyalists to key positions, indicating the country’s government will stick to its zero-Covid policies and prioritise security concerns over economic growth.

What China’s 20th National Congress Means for Fashion

Xi Jinping has secured a precedent-breaking third term as president and elevated party loyalists to key positions, indicating the country’s government will stick to its zero-Covid policies and prioritise security concerns over economic growth.


Will Fashion’s Bet on Food and Beverage Pay Off?

In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.

Will Fashion’s Bet on Food and Beverage Pay Off?

In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.


‘National Pride Marketing’ Is High-Risk, High-Reward

Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.

‘National Pride Marketing’ Is High-Risk, High-Reward

Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.


The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.


‘Sexy Lingerie Capitals’ Battle for Supremacy

Producing everything from the raciest underwear on Shein to comfy bras on European high streets, China's intimate apparel industry is fragmenting into specialist hubs in improbable locations.

‘Sexy Lingerie Capitals’ Battle for Supremacy

Producing everything from the raciest underwear on Shein to comfy bras on European high streets, China's intimate apparel industry is fragmenting into specialist hubs in improbable locations.


Where to Invest in China

Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.

Where to Invest in China

Luxury brands are optimising their store networks in the mainland to better target shoppers in both unconventional and prime locations amid an increasingly worrying outlook.


Can ‘Made in China’ Fashion Go Green?

As the world’s largest apparel exporter, China plays a crucial role in the fashion industry’s sustainability efforts. While many of the country’s manufacturers remain highly polluting, others are pioneering lower-impact solutions.

Can ‘Made in China’ Fashion Go Green?

As the world’s largest apparel exporter, China plays a crucial role in the fashion industry’s sustainability efforts. While many of the country’s manufacturers remain highly polluting, others are pioneering lower-impact solutions.