Skip to main content

China

On-the-ground intelligence and insights from the world’s largest fashion market.

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.


BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.


China’s Fashion Mall Developers in Turf War

Property developers are set to build 8 million square metres of retail space in a sign of long-term confidence in the troubled but increasingly competitive market.

China’s Fashion Mall Developers in Turf War

Property developers are set to build 8 million square metres of retail space in a sign of long-term confidence in the troubled but increasingly competitive market.


Explainer: Why Consumer Sentiment Remains Subdued in China

A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.

Explainer: Why Consumer Sentiment Remains Subdued in China

A real estate slump, high youth unemployment and lingering anxiety over Covid-19 are some of the factors behind the tepid results from this month’s 618 shopping festival.


Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.


Why Luxury’s Recovery in China Is Uneven

The wealthy may be in a mood to splurge but middle-class consumers remain cautious six months after the end of ‘zero-Covid’ policies due to mixed signals in the Chinese economy.

Why Luxury’s Recovery in China Is Uneven

The wealthy may be in a mood to splurge but middle-class consumers remain cautious six months after the end of ‘zero-Covid’ policies due to mixed signals in the Chinese economy.


Why Some Brands Aren’t Cashing In on China’s Jewellery Boom

China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.

Why Some Brands Aren’t Cashing In on China’s Jewellery Boom

China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.


Op-Ed | The Luxury Party Is Fizzling in China

Doubts about the country’s post-pandemic recovery is making investors, and perhaps shoppers, nervous.

Op-Ed | The Luxury Party Is Fizzling in China

Doubts about the country’s post-pandemic recovery is making investors, and perhaps shoppers, nervous.


Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.


Selling to Shenzhen’s Tech Millionaires

To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.

Selling to Shenzhen’s Tech Millionaires

To unleash the full potential of ‘China’s Silicon Valley’ luxury brands must invest more in the vibrant city at its core and better understand the local mindset.


What ‘Friendshoring’ Means for Fashion

Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.

What ‘Friendshoring’ Means for Fashion

Western brands shifting supply chains away from China hope to reduce disruptions caused by geopolitical tensions but ‘friendlier’ sourcing hubs aren’t always feasible.


Why Adidas’ China Comeback Is Lagging Nike’s

Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.

Why Adidas’ China Comeback Is Lagging Nike’s

Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.