Consumers

Luxury’s Outlook in China Is Increasingly Uncertain
The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.

Luxury’s Outlook in China Is Increasingly Uncertain
The long-term fundamentals of the all-important China market remain strong but short-term headwinds mean luxury brands could face a challenging year ahead.

Should Brands Be Less Deferential Toward China?
Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.

Should Brands Be Less Deferential Toward China?
Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash.

What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.

What People in China Are Buying Right Now
As the mainland’s retail sales surge, brands need to tap into high-performing categories across fashion, accessories and beauty to keep up with local upstarts.

Making Sense of China’s ‘Consumption Upgrade’
Chinese consumers are upgrading their consumption habits, Canada Goose postponed its Beijing debut amid the fallout from Huawei, and a farmer's DIY couture is going viral. Read China Decoded to make sense of the market.

Making Sense of China’s ‘Consumption Upgrade’
Chinese consumers are upgrading their consumption habits, Canada Goose postponed its Beijing debut amid the fallout from Huawei, and a farmer's DIY couture is going viral. Read China Decoded to make sense of the market.

Keeping Pace With the Changing Chinese Consumer
In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.

Keeping Pace With the Changing Chinese Consumer
In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.