Oura Ring Launches on Amazon
The wellness-tech brand expands its retail footprint.
Wellness
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Next Wellness Frontier: Your Mouth
Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.
The Next Wellness Frontier: Your Mouth
Brands and products targeting the ‘oral microbiome’ are fuelling innovation in toothpastes, mouthwashes and tools — and wading into a controversial public health conversation.
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
The Murky, Expensive World of Longevity, Explained
While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
Can You Sell Sexual Wellness Without Sex? | The Debrief
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.
Can You Sell Sexual Wellness Without Sex? | The Debrief
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young speak with editorial associate Yola Mzizi about how regulatory restrictions and cultural conservatism are forcing sexual wellness brands to pivot their messaging in 2025.
Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again
The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.
Novo Nordisk’s ‘Super Ozempic’ Trial Disappoints Again
The drugmaker’s shares dropped after releasing weaker-than-expected trial results for next generation drug CagriSema, which failed to outperform Eli Lilly’s Mounjaro.
What’s Driving the Surge in Wellness Beverages
‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.
What’s Driving the Surge in Wellness Beverages
‘Functional’ drinks are one of the fastest growing markets of the greater wellness economy, powered by promises to enhance skin radiance, hair health or sport performance.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
Why the Obesity Drug Revolution Is a Work in Progress
GLP-1 weight-loss drugs like Wegovy and Zepbound are revolutionising obesity treatment and generating billions for their makers, but challenges including high costs, insurance coverage issues, drug shortages, and competition from copycats could impact their widespread success.
Why the Obesity Drug Revolution Is a Work in Progress
GLP-1 weight-loss drugs like Wegovy and Zepbound are revolutionising obesity treatment and generating billions for their makers, but challenges including high costs, insurance coverage issues, drug shortages, and competition from copycats could impact their widespread success.
The Best of BoF 2024: Navigating the Wellness Hype Cycle
Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.
The Best of BoF 2024: Navigating the Wellness Hype Cycle
Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
THE NEWS IN BRIEF