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Wellness

Can TikTok’s ‘Shirtless Race’ Become More than a Trend?

Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.

Can TikTok’s ‘Shirtless Race’ Become More than a Trend?

Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.


The Business of Beauty Global Forum: Connection in the Age of Disruption

The Business of Beauty Global Forum wrapped its final session with conversations from Rhode founder Hailey Rhode Bieber, influencer Sydney Towle and Tower 28 founder Amy Liu about the value of community and purpose.

The Business of Beauty Global Forum: Connection in the Age of Disruption

The Business of Beauty Global Forum wrapped its final session with conversations from Rhode founder Hailey Rhode Bieber, influencer Sydney Towle and Tower 28 founder Amy Liu about the value of community and purpose.


The Business of Beauty Global Forum: Inside the Industry

Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.

The Business of Beauty Global Forum: Inside the Industry

Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.


Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.

Chinese Beauty Brands Explore Foreign M&A to Spur Growth

Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.


The Business of Beauty Global Forum: Our Place in Culture

Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.

The Business of Beauty Global Forum: Our Place in Culture

Now in its third year, The Business of Beauty Global Forum kicked off its first day with conversations around how culture is shaping today’s beauty industry, featuring SpaceNK CEO Andy Lightfoot, Lip Bar founder Melissa Butler and more.


The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.

How to Rebrand Without Losing Your Fans

When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.


The Business of Ballerina Farm

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

The Business of Ballerina Farm

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.


Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.


Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

Is Homemade Shampoo a Recession Indicator?

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?


US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

US Retailers Want in on K-Beauty — Again

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.


CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.

CVS Drops Lilly’s Zepbound as Preferred Drug in Novo Win

Starting July 1, Wegovy, not Zepbound, will be preferred on CVS Caremark’s standard formulary.