Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
beauty / Wellness
Partner Content
Inside Teoxane’s Integrated Approach to Aesthetic Medicine
As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.
Inside Teoxane’s Integrated Approach to Aesthetic Medicine
As the aesthetics industry shifts towards longevity, Swiss company Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more.
Beauty
America’s Obsession With Chinese Medicine Is Taking Over TikTok
The trend of ‘Chinamaxxing,’ or embracing principles of traditional Chinese medicine, is gaining steam among Gen Z as trust in the US healthcare system plummets.
America’s Obsession With Chinese Medicine Is Taking Over TikTok
The trend of ‘Chinamaxxing,’ or embracing principles of traditional Chinese medicine, is gaining steam among Gen Z as trust in the US healthcare system plummets.
Beauty
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Beauty
Want to Sell Affordable Wellness? It’ll Cost You.
In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.
Want to Sell Affordable Wellness? It’ll Cost You.
In an era of economic constraint and a growing loneliness epidemic, affordable bathhouse and sauna culture is undergoing a global renaissance. But building a mass market wellness empire comes with steep financial and operational hurdles.
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Beauty
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?
Beauty
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
How the Body Scan Became a Luxury Product
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
Beauty
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Beauty
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Colostrum Supplement Sales Are Booming, But the Science Is Thin
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
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Beauty
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
Beauty
Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.
Opinion: Luxury Brands Need to Find Their Wellness Niches
If health is the new wealth, conglomerates like LVMH and Kering need to command a share of this spending, writes Bloomberg's Andrea Felsted.
Beauty
The Themes Shaping Wellness in 2026
Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.
The Themes Shaping Wellness in 2026
Holistic health is the hot topic of the year, as consumers seek products, treatments and habits that will improve their wellbeing across the board.
Beauty
The Best of BoF 2025: All’s Well That Spends Well
From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
The Best of BoF 2025: All’s Well That Spends Well
From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.
The News in Brief
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Makeup by Mario Appoints Global President
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
Bath & Body Works Forecasts Annual Sales Decline on Muted Spending
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.