Skin Care
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
How To Launch Skincare That Sticks
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
A New Challenger Is Taking on Sephora in Its Biggest Market
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Exclusive: Sephora Partners with Olive Young
The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.
Exclusive: Sephora Partners with Olive Young
The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
How GLP-1s Are Shaping Beauty and Fashion
The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.
Shiseido Faces Tough Turnaround After Costly Cosmetics Stumbles
Once a formidable challenger to L’Oréal and the Estée Lauder Companies, Japan's largest beauty conglomerate is navigating its biggest challenge in decades, hurt by a costly misfire in North America and pressure from international rivals.
Shiseido Faces Tough Turnaround After Costly Cosmetics Stumbles
Once a formidable challenger to L’Oréal and the Estée Lauder Companies, Japan's largest beauty conglomerate is navigating its biggest challenge in decades, hurt by a costly misfire in North America and pressure from international rivals.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.
The Hottest Beauty M&A Targets of 2026
My take on the beauty brands that are going to cross the finish line this year.