Skin Care
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
How Tweens Took Over the Beauty Aisle | The Debrief
Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
Who Is Buying a $500 Moisturiser?
As aspirational shoppers pull back from spending, brands are investing in hyper-premium products in an effort to court high-net-worth individuals who are happy to spend triple digits on a single item. These shoppers are more discerning than most.
Can Gen-Z Get Neutrogena Back on Top?
The Kenvue-owned skincare giant is releasing a new range, Collagen Bank, targeting younger consumers with actress Hailee Steinfeld as a spokesperson, a TikTok-first rollout and a focus on anti-ageing care.
Can Gen-Z Get Neutrogena Back on Top?
The Kenvue-owned skincare giant is releasing a new range, Collagen Bank, targeting younger consumers with actress Hailee Steinfeld as a spokesperson, a TikTok-first rollout and a focus on anti-ageing care.
Op-Ed | The Slippery Slope of Beauty Transparency
As the number and price of treatments and products spiral ever higher, endless content on how editors, influencers and celebrities achieve their perfect looks may be doing more harm than good, argues Sable Yong. Sometimes, ignorance really is bliss.
Op-Ed | The Slippery Slope of Beauty Transparency
As the number and price of treatments and products spiral ever higher, endless content on how editors, influencers and celebrities achieve their perfect looks may be doing more harm than good, argues Sable Yong. Sometimes, ignorance really is bliss.
The Business of Beauty Haul of Fame: Don’t Eat That
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
The Business of Beauty Haul of Fame: Don’t Eat That
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
How Bootstrapped Beauty Brands Are Growing
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
The Business of Beauty Haul of Fame: Why Brands Are Roasting Their Customers
Tough love is making some shoppers hit “add to cart.”
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
Isamaya Ffrench on the Spirit of Collaboration
For two decades, fashion has proved how powerful the right link-up between brands can be. Why hasn’t beauty done the same?
How Clarins Is Reformulating Its Hero Product (And Its Business)
The French skincare giant is launching the ninth generation of its flagship Double Serum line, while achieving record financial results.
How Clarins Is Reformulating Its Hero Product (And Its Business)
The French skincare giant is launching the ninth generation of its flagship Double Serum line, while achieving record financial results.