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Skin Care

A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.

A First-Day Agenda for Estée Lauder’s New CEO

From cutting costs, rebuilding brand equity and right-sizing its exposure to volatile markets, incoming chief executive Stéphane de La Faverie has a lot to accomplish if he wants to reassure investors that the company’s best days are still to come.


Korean-American Brands Lean Back Into K-Beauty

TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.

Korean-American Brands Lean Back Into K-Beauty

TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.


The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.

The Business of Beauty Haul of Fame: Live from New York, It’s Drugstore Mascara!

Can sketch comedy sell makeup? Maybelline and E.l.f. Cosmetics are finding out.


Why L’Oréal’s Meteoric Skincare Growth is Coming Back to Earth

L’Oréal’s dermatological beauty division is usually a blockbuster, but the impact of increased competition and the decline of drugstore distributors on its recent earnings show the company can’t rest on its laurels.

Why L’Oréal’s Meteoric Skincare Growth is Coming Back to Earth

L’Oréal’s dermatological beauty division is usually a blockbuster, but the impact of increased competition and the decline of drugstore distributors on its recent earnings show the company can’t rest on its laurels.


An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.

An Instagram Beauty Brand Navigates a TikTok World

Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.


The Business of Beauty Haul of Fame: Scaring Is Caring

Why murder sells mascara.


Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.

Inside Ulta Beauty’s Turnaround Plan

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty’s investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha’s attention.


Refy Bets the Indie Beauty Boom Isn’t Over Yet

Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.

Refy Bets the Indie Beauty Boom Isn’t Over Yet

Despite a slowdown in the M&A pipeline and rising pressure on indie brands, British cosmetics company Refy thinks it can buck the trend and become a breakout star. Pulling it off will require careful calibration to help it broaden its presence without denting its status.


The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.

The Business of Beauty Haul of Fame: Nordstrom’s Approach to Gen Alpha Beauty

‘Young Adult’ was a book fair genre. Now it’s a department store section.


The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.

The Business of Beauty Haul of Fame: Christmas in September

How advent calendars became a retailer’s secret weapon for fall sales.


The Confusing World of Skincare Claims, Explained

A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.

The Confusing World of Skincare Claims, Explained

A product’s promises are only as good as the tests that back them up. But a closer look reveals that some claims aren’t as ironclad as they seem.


The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line

Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?

The Business of Beauty Haul of Fame: Teyonah Parris Launches New Luxury Hair Line

Teyonah Parris is in the Marvel Cinematic Universe. Will that help her sell hair extensions?