Skin Care
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
How Beauty Devices Finally Broke Through
For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.
How Beauty Devices Finally Broke Through
For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault?
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
How Beauty Brands Can Beat a Holiday Season Slowdown
With slow sales growth and a truncated shopping window, brands and retailers need to get creative to entice customers.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
Amid a luxury fashion slowdown, brands are launching full beauty lines at a record pace as they jostle to find their position in a crowded market.
Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
Inside the Search for the Next Cerave
The L’Oréal-owned skincare line grew its sales almost five times between 2017 and 2021, riding a wave of enthusiasm for straightforward, affordable, expert-approved skincare, and becoming an industry-shaping force in beauty. Other mass brands are hoping for their moment in the spotlight.
The Business of Beauty Haul of Fame: The Sephora Exit Polls
Think love is a battlefield? Wait for 2025′s makeup trends.
The Business of Beauty Haul of Fame: The Sephora Exit Polls
Think love is a battlefield? Wait for 2025′s makeup trends.
TikTok’s Hit Korean Sunscreen Brand Makes Big US Push
Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.
TikTok’s Hit Korean Sunscreen Brand Makes Big US Push
Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
The Beauty Slowdown Has Come for Indie Retailers
Credo Beauty, Goop, and Thirteen Lune are among the smaller, independent beauty retailers responding to US market headwinds.
How Big Box Retailers Won Over Premium Beauty Brands
Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.
How Big Box Retailers Won Over Premium Beauty Brands
Mass retailers like Target and Walmart have invested heavily in their beauty offerings, attracting a fresh crop of indie brands – as well as increasing their overall basket size. For brands wanting a slice of the action, scaling up is necessary.
The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.
The Business of Beauty Haul of Fame: Can a Facialist Make You More Famous?
“Handcrafted design” is a luxury retail mantra. Hollywood facialist Georgia Louise has harnessed it for a beauty launch.