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Beauty

Analysis and advice on the fast-evolving beauty business.

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.


The Best of BoF 2025: A Boom Year Gets Complicated

Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.

The Best of BoF 2025: A Boom Year Gets Complicated

Fragrance entered 2025 riding a luxury scent frenzy, global demand and buzzy launches. Now, signs of saturation and market bifurcation are emerging.


The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.

The Best of BoF 2025: Innovation is King

Skincare brands are finding post-pandemic growth more elusive, as customers whittle down their routines and seek out expert-backed brands.


Ronald Lauder Is Optimistic About 2026 but Worried About Mamdani

Billionaire cosmetics heir Ronald Lauder, 81, remains optimistic about 2026 expressing hope for solving problems and focusing on defeating incumbent Democrat Kathy Hochul in the New York governor’s race.

Ronald Lauder Is Optimistic About 2026 but Worried About Mamdani

Billionaire cosmetics heir Ronald Lauder, 81, remains optimistic about 2026 expressing hope for solving problems and focusing on defeating incumbent Democrat Kathy Hochul in the New York governor’s race.


In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.

In Beauty, Private Equity Is Hot Again

As strategic firms slow down their shopping sprees and venture capital dollars dry up, PE firms’ reputation for asset stripping is a thing of the past. Founders are now often hoping for private equity buyouts, but want to be sure there can be a true partnership.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update

This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.

Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update

This week, I’m thinking about creators-turned-founders, a high-glam makeup brand’s money problems and Sue Nabi’s potential departure.


How a Beauty Brand Loses Its Cool — and Gets It Back

The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.

How a Beauty Brand Loses Its Cool — and Gets It Back

The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.


Indie Perfume Brand Maison Crivelli Expands Africa Presence

The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.

Indie Perfume Brand Maison Crivelli Expands Africa Presence

The fine French perfume house, known for its premium scents including Hibiscus Mahajád and Tuberose Astrale, is targeting dynamic countries like Nigeria and Ghana.


Break Out Your Brushes, Eyeshadow Is Back

The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.

Break Out Your Brushes, Eyeshadow Is Back

The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.


What’s Next for Moon Juice

The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.

What’s Next for Moon Juice

The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.


Bringing K-Beauty to Black and Brown Skin

As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.

Bringing K-Beauty to Black and Brown Skin

As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.