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Beauty

Analysis and advice on the fast-evolving beauty business.

Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals

In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.

Exclusive: Angel Reese and Musician Rema Invest in Skincare Brand Topicals

In lieu of more institutional investors, the skincare startup tapped a cohort of entertainment and sports ‘cultural leaders’ to invest in its range of eye masks and serums.


The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.


Inside Unilever’s Plan to Make Vaseline TikTok Famous

Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.

Inside Unilever’s Plan to Make Vaseline TikTok Famous

Executives at the beauty giant are tapping social media creators in their marketing for the 150 year-old petroleum jelly as more brands eschew traditional media channels.


The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


The Best of BoF 2025: Conglomerates, Controversy and Consolidation

The beauty industry's M&A machine roared back into action in 2025, with no shortage of blockbuster sales and surprise consolidation. It was also a year with no shortage of flashpoint moments or controversial characters, reflecting the wider fractious social media and political climate.

The Best of BoF 2025: Conglomerates, Controversy and Consolidation

The beauty industry's M&A machine roared back into action in 2025, with no shortage of blockbuster sales and surprise consolidation. It was also a year with no shortage of flashpoint moments or controversial characters, reflecting the wider fractious social media and political climate.


The Best of BoF 2025: Deals, Deals, Deals

After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.

The Best of BoF 2025: Deals, Deals, Deals

After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.


The Best of BoF 2025: All’s Well That Spends Well

From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.

The Best of BoF 2025: All’s Well That Spends Well

From members clubs and longevity tech to supplements and wearables, wellness remained a premium offering for high-income consumers in 2025.


The Best of BoF 2025: Setting the Tone

Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.

The Best of BoF 2025: Setting the Tone

Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.


The Best of BoF 2025: An Omnichannel World

As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.

The Best of BoF 2025: An Omnichannel World

As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.


The Best of BoF 2025: The New Food Chain

Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.

The Best of BoF 2025: The New Food Chain

Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.


The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.

The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.


The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.