As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
Canadian chain Sukoshi is expanding into the US quickly, having opened six stores since the start of 2025 vending a variety of beauty products from Korea, Japan and China. It enters a crowded market, but wants to set itself apart as both a specialist and a generalist.
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
This week, I look at the very different roads traveled by Pat McGrath and Charlotte Tilbury, wait with bated breath for Pleasing’s comeback and review LVMH’s beauty results.
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
As discovery commerce reshapes the beauty industry, this playbook details how brands can leverage modern shopping behaviours, boost awareness and build cross-channel demand through TikTok Shop’s creator-led marketplace — with insights from Phlur, Medicube and POV Beauty’s Mikayla Nogueira.
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.
BoF will honour six entrepreneurs shaping the future of the beauty and wellness industry at The Business of Beauty Global Forum in June. Apply now for your chance to pitch your brand to industry leaders from Sephora, Rare Beauty, Amouage and more. The early bird application deadline is February 27, 2026.
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
Once valued at $1 billion, the makeup brand has struggled to balance its creative point of view with commercial viability.
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
While social media is nostalgic for the year that birthed the cut crease and contouring, many of the brands that benefitted at the time are now behind the curve.
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.
The US wearable tech company intends to add more than 600 new roles across various departments, founder and chief executive Will Ahmed told Bloomberg.
Target’s new chief executive is setting big expectations for Wall Street and pledging a return to growth powered by in-store beauty services, trendy new food products and other changes.
Doreen Arbel, a veteran of L’Oréal and Charlotte Tilbury, becomes the label’s first chief executive as it prepares to launch in all Sephora US doors.
The German owner of Nivea and La Prairie expects it sales growth to slow and its operating margin to shrink slightly in 2026 and it navigates disruptions in the US and China.
Ascher worked at the American cosmetics firm for 25 years.