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Beauty

Analysis and advice on the fast-evolving beauty business.

Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession

As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.

Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession

As the fight for teen relevancy and wallet share intensifies, the Coty-produced fragrance line will launch an all-new collection of affordable body mists.


Chinese Makeup Brands Are Winning Over Global Consumers

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.

Chinese Makeup Brands Are Winning Over Global Consumers

As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.


Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.


And It Was All Yellow…

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.

And It Was All Yellow…

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.


How Prestige Beauty Customers Define Value Today

At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.

How Prestige Beauty Customers Define Value Today

At The Business of Beauty Global Forum 2025, Unilever Prestige’s CEO, Mary Carmen Gasco-Buisson, shares how shifting consumer expectations around value are reshaping prestige beauty, in conversation with BoF’s chief business officer and head of beauty, Johanna Stout.


Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.


Ben Gorham to Exit Byredo

The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.

Ben Gorham to Exit Byredo

The founder of the Swedish fragrance label is stepping down as Puig completes its takeover.


Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.

Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.


Strategic Reinvention: Growing a Beauty Brand with Staying Power

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner and Tatcha’s chief marketing officer Nicole Frusci joined BoF’s Alice Gividen on stage to explore building a lasting beauty business in an ever-changing market.

Strategic Reinvention: Growing a Beauty Brand with Staying Power

At The Business of Beauty Global Forum, Front Row’s chief revenue officer Christopher Skinner and Tatcha’s chief marketing officer Nicole Frusci joined BoF’s Alice Gividen on stage to explore building a lasting beauty business in an ever-changing market.


Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.

Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.


Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track

Akt London, Yse Beauty and Ruka were the young brands that captured the Global Awards jury’s attention.

Akt London, Yse Beauty and Ruka Are the Winners of The Business of Beauty Global Awards Breakthrough Track

Akt London, Yse Beauty and Ruka were the young brands that captured the Global Awards jury’s attention.


Inside Sephora’s Community Lunch at The Business of Beauty Global Forum

Executives and founders from companies such as L’Oréal, Pattern Beauty, Dermalogica, Citi, E.l.f. Beauty, Glossier, Olaplex, Tatcha and Isamaya Beauty gathered for an intimate lunch at Stanly Ranch, hosted by Sephora, to celebrate the Global Forum community.

Inside Sephora’s Community Lunch at The Business of Beauty Global Forum

Executives and founders from companies such as L’Oréal, Pattern Beauty, Dermalogica, Citi, E.l.f. Beauty, Glossier, Olaplex, Tatcha and Isamaya Beauty gathered for an intimate lunch at Stanly Ranch, hosted by Sephora, to celebrate the Global Forum community.