Muji Is Turning Skincare Into Its Next Growth Engine
The Japanese retailer is betting on its fast-growing, value-for-money skincare products to drive growth at home and abroad.
Beauty
Analysis and advice on the fast-evolving beauty business.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
How to Build Beauty Brands Bigger Than Their Founders
The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.
Why So Many Beauty Founders Are Morphing Into Gurus
A crop of successful founders are finding their beauty business may not be enough to keep them occupied. Many are taking their life learnings and dispensing them to the public — through books, on-demand talks and accelerator programs — for a price.
Why So Many Beauty Founders Are Morphing Into Gurus
A crop of successful founders are finding their beauty business may not be enough to keep them occupied. Many are taking their life learnings and dispensing them to the public — through books, on-demand talks and accelerator programs — for a price.
Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Founder and co-chief executive Tracee Ellis Ross went back to her television roots with a Pattern commercial for connected and linear TV featuring the cast of her early 2000s TV show 'Girlfriends.'
Tracee Ellis Ross’s Pattern Debuts TV Commercial — With a Twist
Founder and co-chief executive Tracee Ellis Ross went back to her television roots with a Pattern commercial for connected and linear TV featuring the cast of her early 2000s TV show 'Girlfriends.'
At Citi, Unlocking New Growth Strategies for Beauty Brands
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
At Citi, Unlocking New Growth Strategies for Beauty Brands
As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.
Yasmin Sewell: Intuition Can Be a Superpower in Business | The BoF Podcast
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
Yasmin Sewell: Intuition Can Be a Superpower in Business | The BoF Podcast
After two decades in fashion, Yasmin Sewell founded Vyrao, a fragrance brand built on energy, intuition and healing. At The Business of Beauty Global Forum 2025, she shared how she turned a moment of personal upheaval into a deeply personal business.
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
For Makeup that Performs, Look to Drag Queens
The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
For Makeup that Performs, Look to Drag Queens
The art of drag has undeniably influenced how ordinary people shop for and apply their cosmetics. More recently, a new guard of queens is hoping to cash in on the transaction.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
The End of the Founder-Led Era
Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
How Haus Labs Mastered the Art of the Comeback
The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
The ‘Silicon Valleys’ of Beauty Brace for Tariffs
From Seoul to Melbourne, new cities are emerging as frontrunners in the beauty start-up space. The independent brands created in these hubs are fast becoming hot acquisition targets, but understanding the limits of their global appeal is key.
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
Can TikTok’s ‘Shirtless Race’ Become More than a Trend?
Hyrox, a grueling strength-and-endurance race that pops up in major cities, is far more than a workout to its legions of fans. Now it's betting on becoming the next spectator sport.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
How Kiko Milano Built Pricing Power
The Italian cosmetics giant has deftly engineered a premiumisation strategy, and has elevated its distribution, product selection and points of differentiation, heavily reducing discounts and promotions in the process. Chief executive Simone Dominici explained how it deployed its strategy in The State of Fashion: Beauty Volume 2.
THE NEWS IN BRIEF
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
Makeup by Mario Appoints Global President
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.
Bath & Body Works Forecasts Annual Sales Decline on Muted Spending
The US fragrance giant forecast a steeper decline in annual sales than anticipated by Wall Street, as budget-conscious shoppers pull back on buying scented candles and fragrances.
Whoop to Expand Staff by 75% to Spur Growth Ahead of Likely IPO
The US wearable tech company intends to add more than 600 new roles across various departments, founder and chief executive Will Ahmed told Bloomberg.
Target’s New CEO Outlines Overhaul Plans, Announces Beauty Studios
Target’s new chief executive is setting big expectations for Wall Street and pledging a return to growth powered by in-store beauty services, trendy new food products and other changes.
Molly Sims’ Yse Beauty Appoints New CEO
Doreen Arbel, a veteran of L’Oréal and Charlotte Tilbury, becomes the label’s first chief executive as it prepares to launch in all Sephora US doors.
Beiersdorf Forecasts Lower 2026 Net Sales and Margin, Announces Share Buyback
The German owner of Nivea and La Prairie expects it sales growth to slow and its operating margin to shrink slightly in 2026 and it navigates disruptions in the US and China.