Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

Ulta Beauty Acquires Space NK

The deal gives the US specialty retailer a strong footprint in the UK market as it looks to drive international growth.

Ulta Beauty Acquires Space NK

The deal gives the US specialty retailer a strong footprint in the UK market as it looks to drive international growth.


LA’s Uneven Road to Post-Fire Recovery

Six months after the Eaton and Palisades fires, fashion and beauty businesses are just starting to imagine what rebuilding will look like in a world increasingly beset by climate change-related disasters.

LA’s Uneven Road to Post-Fire Recovery

Six months after the Eaton and Palisades fires, fashion and beauty businesses are just starting to imagine what rebuilding will look like in a world increasingly beset by climate change-related disasters.


Puig’s CEO Knows How Brands Can Cut Through the Noise

The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.

Puig’s CEO Knows How Brands Can Cut Through the Noise

The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.


A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire

APR Corp. has become a dominant force in the global K-beauty market, turning its founder, Kim Byung Hoon, into South Korea’s newest billionaire.

A 36-Year-Old Beauty Mogul Is South Korea’s Newest Billionaire

APR Corp. has become a dominant force in the global K-beauty market, turning its founder, Kim Byung Hoon, into South Korea’s newest billionaire.


From AI to Retail, Beauty’s New Marketing Playbook

As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.

From AI to Retail, Beauty’s New Marketing Playbook

As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.


Space NK Bets on Young Shoppers With New London Megastore

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.

Space NK Bets on Young Shoppers With New London Megastore

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.


Who Could Buy Coty’s Brands?

Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.

Who Could Buy Coty’s Brands?

Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.


BoF Masterclass |The State of Fashion: Beauty Volume 2

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”

BoF Masterclass |The State of Fashion: Beauty Volume 2

Watch on demand a BoF Professional Masterclass that explores the topic in our latest report, “The State of Fashion: Beauty Volume 2.”


Will Anyone Buy the ‘Exosome’ Hype?

Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?

Will Anyone Buy the ‘Exosome’ Hype?

Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?


Why Sunscreen Launches Keep Missing the Inclusivity Mark

Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.

Why Sunscreen Launches Keep Missing the Inclusivity Mark

Sunscreen is the latest product to attract consumer ire, with numerous brands releasing so-called ‘universal’ offerings that, in practice, often don’t work on darker skin tones. Fixing formulations, however, isn’t easy.


Why Beauty Masterclasses Are Big Business in Africa

These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.

Why Beauty Masterclasses Are Big Business in Africa

These immersive events have become an important tool for educating, engaging and selling products directly to beauty consumers across the continent, offering a way for global brands to connect more directly and with more authority.


How to Build Beauty Brands Bigger Than Their Founders

The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.

How to Build Beauty Brands Bigger Than Their Founders

The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.