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Beauty

Analysis and advice on the fast-evolving beauty business.

How to Win Friends and Influence Ulta

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

How to Win Friends and Influence Ulta

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?


Hayley Williams’ Hair Dye Comeback

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.

Hayley Williams’ Hair Dye Comeback

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.


Can Deodorant Be a Luxury Product?

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.

Can Deodorant Be a Luxury Product?

Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.


Beauty’s Great Menopause Conundrum

Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.

Beauty’s Great Menopause Conundrum

Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.


Walmart’s Vision of Beauty for Everyone

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.

Walmart’s Vision of Beauty for Everyone

With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.


Ami Colé Is a Sign of a Broken System for Black Beauty Founders

The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.

Ami Colé Is a Sign of a Broken System for Black Beauty Founders

The beloved brand’s closure isn’t just another cautionary tale. It’s proof that even with an aspirational and credentialed Black founder, following a formulaic launch-and-scale playbook doesn’t guarantee success.


It’s a Goth Lite Summer

In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.

It’s a Goth Lite Summer

In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.


Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry

Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.

Premium Body Care Line Uni Announces L’Oréal Investment, Ulta Beauty Entry

Founder Alexandra Keating spoke to The Business of Beauty about the funding round, which included L’Oréal’s venture capital arm BOLD among other notable investors, and how it will power the prestige body care line’s next phase of growth.


The Return of Estée Laundry

Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.

The Return of Estée Laundry

Beauty’s anonymous Instagram watchdog is back after a hiatus, and already breaking news. In an interview with The Business of Beauty, a member of the collective explains why.


In Hair Care, Stylists Are the Real Influencers

Against a cooling market and a competitive online landscape, brands are doubling down on their professional credentials to stand out. Leveraging hair stylist support takes consultative work and planning.

In Hair Care, Stylists Are the Real Influencers

Against a cooling market and a competitive online landscape, brands are doubling down on their professional credentials to stand out. Leveraging hair stylist support takes consultative work and planning.


Opinion: RFK Jr. Is Making America Sick Again. Republicans Need a Cure.

US lawmakers will pay dearly — in lives and votes — for not reining in a peddler of junk science and anti-vax conspiracies, writes Michael R. Bloomberg.

Opinion: RFK Jr. Is Making America Sick Again. Republicans Need a Cure.

US lawmakers will pay dearly — in lives and votes — for not reining in a peddler of junk science and anti-vax conspiracies, writes Michael R. Bloomberg.


TSG Consumer Partners Acquires Phlur

The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.

TSG Consumer Partners Acquires Phlur

The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.