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Beauty

Analysis and advice on the fast-evolving beauty business.

Beauty Chases Its New Rocket Ships

As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.

Beauty Chases Its New Rocket Ships

As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.


Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”

Can a Shaving Company Teach Girl Scouts About Confidence?

Flamingo, a brand under the Harry’s shaving umbrella, debuts a Merit Badge with the Girl Scouts of the USA for “body appreciation.”


‘Liquid’ Butt Lifts as Part of Wider UK Cosmetic Procedures Clampdown

Plans to cut down on 'cowboy' cosmetic procedures have been introduced by the government, meaning that only qualified healthcare professionals will be able to perform high-risk treatments.

‘Liquid’ Butt Lifts as Part of Wider UK Cosmetic Procedures Clampdown

Plans to cut down on 'cowboy' cosmetic procedures have been introduced by the government, meaning that only qualified healthcare professionals will be able to perform high-risk treatments.


Opinion: How Wellness Became Toxic

If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.

Opinion: How Wellness Became Toxic

If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.


African Beauty Brands Head to the Lab

The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.

African Beauty Brands Head to the Lab

The African beauty market is dominated by natural and botanical brands, but a new crop of emerging indies are hoping to bring science-backed rigour to the continent and engage a new generation of shoppers.


Gen-Z and the Terrifying Rise of Extreme Tanning

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.

Gen-Z and the Terrifying Rise of Extreme Tanning

Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.


Oneskin Announces $20 Million Investment From Prelude Growth Partners

The premium skincare brand will use the funds to further product development and support a slate of new hires.

Oneskin Announces $20 Million Investment From Prelude Growth Partners

The premium skincare brand will use the funds to further product development and support a slate of new hires.


K-Makeup Couldn’t Go Global. Now It’s Trying Again.

Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.

K-Makeup Couldn’t Go Global. Now It’s Trying Again.

Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.


Shiseido’s Identity Crisis

Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.

Shiseido’s Identity Crisis

Japan’s largest beauty conglomerate has had a difficult time adjusting to the shifting cosmetics market, prompting a series of pivots and restructurings. Moving forward may require breaking with past mistakes.


Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant

Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.

Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant

Often seen as the bellwether of the consumer sentiment in the world’s most-populous nation, Hindustan Unilever was dragged down by a consumption slowdown in India over the past year.


Can Design Be the Flex It Once Was in Beauty?

In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.

Can Design Be the Flex It Once Was in Beauty?

In an increasingly competitive category, premium cosmetics labels like Merit and Sarah Creal Beauty are embracing more complex, distinctive — and costly — visual and sensorial touches to their products.


This Week: The Aftermath of Liberation Day 2.0

Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.

This Week: The Aftermath of Liberation Day 2.0

Trump’s tariffs are (probably) going into effect for real on Aug. 7. Meanwhile, Shiseido, E.l.f. and other beauty giants report results in a sluggish market.