Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

WeightWatchers Bets on Community Driving Growth in the GLP-1 Era

The weight loss programme is leaning into its strengths with more in-person clinics and deeper connection with members, chief executive officer Tara Comonte told Bloomberg reporters on Tuesday.

WeightWatchers Bets on Community Driving Growth in the GLP-1 Era

The weight loss programme is leaning into its strengths with more in-person clinics and deeper connection with members, chief executive officer Tara Comonte told Bloomberg reporters on Tuesday.


Trump’s Tariffs Imperil US Black Hair Businesses

The prices of hair extensions and hair glues used to create wigs and weaves have gone up exponentially after US president Donald Trump imposed a series of different tariffs on China and Vietnam, where the majority of Black beauty products are made.

Trump’s Tariffs Imperil US Black Hair Businesses

The prices of hair extensions and hair glues used to create wigs and weaves have gone up exponentially after US president Donald Trump imposed a series of different tariffs on China and Vietnam, where the majority of Black beauty products are made.


Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?

Louis Vuitton Tests the Limits of Luxury Beauty With $160 Lipsticks

The range of 55 lipsticks, 10 lip balms and eight eyeshadow palettes will launch globally on Aug. 29 in select Louis Vuitton stores. At those prices, who’s buying?


GLP-1 Pills Will Be Priced Similarly to Injections, Wall Street Predicts

US prices for obesity-treatment pills that Eli Lilly and Novo Nordisk aim to launch next year will likely be on par with their weight-loss injections, analysts and investors say.

GLP-1 Pills Will Be Priced Similarly to Injections, Wall Street Predicts

US prices for obesity-treatment pills that Eli Lilly and Novo Nordisk aim to launch next year will likely be on par with their weight-loss injections, analysts and investors say.


‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.

‘Vibe Marketing’ Is Taking Over Beauty. What Is It?

Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.


The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.

The Latest Boom in Medical Tourism: Male Leg Lengthening

At clinics like 'Wanna Be Taller' in Turkey, male patients are arriving in droves from all over the world to endure an expensive, bone-breaking procedure promising to increase their height as much as nine centimeters.


Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.

Where TikTok Beauty Meets MAHA: ‘Dorm Water’

The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.


Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.

Why Ulta Beauty and Target Broke Up

The largest beauty retailer in the US announced it will not renew its shop-in-shop partnership with Target. While initially popular, poor execution, changing shopping habits and overlap between the two stores’ locations and customers brought the collaboration to a halt, experts said.


What It Takes to Get Into Sephora

Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.

What It Takes to Get Into Sephora

Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.


Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.

Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign

The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.


How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.

How Beauty Plans to Crack Substack

From founders to brands, beauty’s A-list is embracing Substack as a medium for long-form storytelling. Veterans of the platform say that businesses have to invest in their editorial strategies, or need not apply.


‘Farm Babe’ Influencer Fights For GMOs, Against MAHA

US influencer Michelle Miller aims to debunk misinformation around farming practices, but is up against a louder political movement that aims to reconfigure America's food industry.

‘Farm Babe’ Influencer Fights For GMOs, Against MAHA

US influencer Michelle Miller aims to debunk misinformation around farming practices, but is up against a louder political movement that aims to reconfigure America's food industry.