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Beauty

Analysis and advice on the fast-evolving beauty business.

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.

The Fragrance Brand, the Influencer and the $60,000 Wedding Gift

It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.


Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.


A Chat With Sephora, and More

In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.

A Chat With Sephora, and More

In the first edition of her weekly newsletter, The Business of Beauty’s Priya Rao dives into the global retail wars, why L’Oréal needs to be thinking three decades ahead, whether Gap Beauty has a prayer and why the latest wave of beauty M&A feels so anticlimactic.


Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.

Bubble Was Built on Gen Z. Now, It Must Grow Up.

The colourful, affordable skincare line wants to attract older customers as it readies for its next stage of expansion. Like its peers Starface and Byoma, there may be growing pains along the way.


Why Are There So Many Aesop Stores?

The Australian label has a location on seemingly every trendy street corner in major cities from New York to London to Tokyo, part of a global strategy to become the world’s neighbourhood apothecary.

Why Are There So Many Aesop Stores?

The Australian label has a location on seemingly every trendy street corner in major cities from New York to London to Tokyo, part of a global strategy to become the world’s neighbourhood apothecary.


At Wellness Resorts, Ozempic Becomes Part of the Menu

GLP-1s could have wiped out weight-loss retreats. Instead, they’re reinvigorating them.

At Wellness Resorts, Ozempic Becomes Part of the Menu

GLP-1s could have wiped out weight-loss retreats. Instead, they’re reinvigorating them.


Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.

Cos Bar Acquired by Private Investment Firm

The high-end specialty retailer has been acquired by US investment firm the Mitchell Family Office, founded by the serial healthcare entrepreneur Mark Mitchell.


Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.

Can China’s Biggest Beauty Company Win Over the World?

Proya Cosmetics, the largest beauty company in China, is looking beyond its own borders as Asian buyers bring more M&A options to global brands.


How Beauty Retailers Can Use Amazon to Their Advantage

Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.

How Beauty Retailers Can Use Amazon to Their Advantage

Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.


Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


The Truth About Violet Grey’s Acquisition Plans

Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.

The Truth About Violet Grey’s Acquisition Plans

Chief executive Sherif Guirgis set the record straight about the company’s acquisitions, and shared his growth plans with The Business of Beauty exclusively.


Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.

Introducing Full Coverage, a Beauty Newsletter From Priya Rao

The Business of Beauty’s executive editor is bringing back her weekly newsletter, and diving into how shifting ideals, new players and cultural movements are transforming the multi-billion-dollar beauty and wellness industries.