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Beauty

Analysis and advice on the fast-evolving beauty business.

Is the Bush Back? Only if You Can Sell It.

Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.

Is the Bush Back? Only if You Can Sell It.

Skims’ controversial ‘bush thong’ is just one gimmick in a long line of brands using body hair for PR stunts and runway shocks, sparking online discourse about how personal grooming has — and hasn’t — changed.


Wellness Wants In on the Members Club Boom

A new wave of wellness clubs are cropping up across the world, offering ice baths, optimisation, saunas and socialisation. How big can the trend get?

Wellness Wants In on the Members Club Boom

A new wave of wellness clubs are cropping up across the world, offering ice baths, optimisation, saunas and socialisation. How big can the trend get?


Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.

Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.


What Will Happen to Kendo?

The news that LVMH might sell off its stake in Rihanna’s Fenty raises questions about the broader beauty incubator landscape.

What Will Happen to Kendo?

The news that LVMH might sell off its stake in Rihanna’s Fenty raises questions about the broader beauty incubator landscape.


How Black Beauty’s Class of 2020 Is Navigating a Tough Market

Recipients of Glossier’s 2025 grants for Black founders spoke to The Business of Fashion about how they’ve sustained growth and built resilience after the hype died down.

How Black Beauty’s Class of 2020 Is Navigating a Tough Market

Recipients of Glossier’s 2025 grants for Black founders spoke to The Business of Fashion about how they’ve sustained growth and built resilience after the hype died down.


Does Light Therapy Really Work?

From infrared saunas to LED beauty masks, a billion-dollar market has grown around the healing power of light. But where does the science end and the hype begin?

Does Light Therapy Really Work?

From infrared saunas to LED beauty masks, a billion-dollar market has grown around the healing power of light. But where does the science end and the hype begin?


Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.

Indie Sneeze: Why Niche Fashion Wants In on Fragrance

Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.


Kering, L’Oréal and the Seduction of Luxury; Inside Amouage’s Success Story; Is Meghan Markle Launching Beauty?

This week, I’m covering everything from the fight for designer beauty brands (and if it's really worth it) to the Duchess of Sussex’s plans for As Ever.

Kering, L’Oréal and the Seduction of Luxury; Inside Amouage’s Success Story; Is Meghan Markle Launching Beauty?

This week, I’m covering everything from the fight for designer beauty brands (and if it's really worth it) to the Duchess of Sussex’s plans for As Ever.


What’s Fuelling (and Threatening) Luxury Skincare’s Growth

Once considered one of luxury’s most resilient categories, top-priced skincare is on shaky ground as it faces slowing sales in key Asian markets and rising demand for medical aesthetics.

What’s Fuelling (and Threatening) Luxury Skincare’s Growth

Once considered one of luxury’s most resilient categories, top-priced skincare is on shaky ground as it faces slowing sales in key Asian markets and rising demand for medical aesthetics.


Exclusive: Amouage’s Sales Surpass $300 Million in Third Quarter

The Omani fine fragrance brand’s sales surged 73 percent in the three months ending Sept. 2025, with its biggest lifts in the Middle East and Africa.

Exclusive: Amouage’s Sales Surpass $300 Million in Third Quarter

The Omani fine fragrance brand’s sales surged 73 percent in the three months ending Sept. 2025, with its biggest lifts in the Middle East and Africa.


What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.

What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.


Why Kering Gave Up on Beauty

The French luxury giant has put aside its ambitions of running beauty in-house. Despite having an enviable stable of brands, the complexity of the business and mounting debt meant it wasn’t worth the pain.

Why Kering Gave Up on Beauty

The French luxury giant has put aside its ambitions of running beauty in-house. Despite having an enviable stable of brands, the complexity of the business and mounting debt meant it wasn’t worth the pain.