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Beauty

Analysis and advice on the fast-evolving beauty business.

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.


Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?

As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?

As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.


What Next for Kenvue’s Beauty Brands?

The future of big-name brands like Neutrogena, Clean & Clear and Aveeno, which bring more than $4 billion a year in sales, is less clear under its new ownership by the tissue and feminine care giant Kimberly-Clark.

What Next for Kenvue’s Beauty Brands?

The future of big-name brands like Neutrogena, Clean & Clear and Aveeno, which bring more than $4 billion a year in sales, is less clear under its new ownership by the tissue and feminine care giant Kimberly-Clark.


How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.

How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.


Exclusive: Khloé Kardashian Wants to Make ‘the Next Elizabeth Taylor’ Perfume

Celebrity-fronted perfumes have lost some lustre in the niche fragrance era. That isn’t deterring the serial entrepreneur and reality star.

Exclusive: Khloé Kardashian Wants to Make ‘the Next Elizabeth Taylor’ Perfume

Celebrity-fronted perfumes have lost some lustre in the niche fragrance era. That isn’t deterring the serial entrepreneur and reality star.


Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’


Shift in Drinking Habits Wipes $830 Billion Off Alcohol Stocks

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change, a Bloomberg analysis revealed.

Shift in Drinking Habits Wipes $830 Billion Off Alcohol Stocks

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change, a Bloomberg analysis revealed.


Estée Lauder Is Growing Again. Now Comes the Hard Part.

The US giant handily beat expectations and its own guidance in its latest earnings, but softness in the US and its hair and makeup businesses show it can’t take its foot off the gas yet.

Estée Lauder Is Growing Again. Now Comes the Hard Part.

The US giant handily beat expectations and its own guidance in its latest earnings, but softness in the US and its hair and makeup businesses show it can’t take its foot off the gas yet.


Can Target Win Back Beauty Shoppers?

The Midwestern retailer’s wider struggles are well documented; below, I offer an inside look of what’s really working (and not) in beauty and wellness.

Can Target Win Back Beauty Shoppers?

The Midwestern retailer’s wider struggles are well documented; below, I offer an inside look of what’s really working (and not) in beauty and wellness.


Investors’ Conservative Panic Isn’t Silencing Queer Beauty Founders

After years of championing identity-led brands, founders are now grappling with a rise in conservatism putting LGBTQ+-owned businesses at risk.

Investors’ Conservative Panic Isn’t Silencing Queer Beauty Founders

After years of championing identity-led brands, founders are now grappling with a rise in conservatism putting LGBTQ+-owned businesses at risk.


Why Drugstore Beauty Is Succeeding Everywhere Except the US

Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.

Why Drugstore Beauty Is Succeeding Everywhere Except the US

Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.


Inside Industry Perspectives on the Convergence of Beauty and Wellbeing

Westman Atelier founder Gucci Westman, celebrity hairstylists Lacy Redway and Vernon François, and renowned make-up artist and founder of Makeup by Mario, Mario Dedivanovic, were among the leading beauty insiders and innovators who joined The Business of Beauty and Unilever Beauty & Wellbeing for an intimate breakfast in New York.

Inside Industry Perspectives on the Convergence of Beauty and Wellbeing

Westman Atelier founder Gucci Westman, celebrity hairstylists Lacy Redway and Vernon François, and renowned make-up artist and founder of Makeup by Mario, Mario Dedivanovic, were among the leading beauty insiders and innovators who joined The Business of Beauty and Unilever Beauty & Wellbeing for an intimate breakfast in New York.