Skip to main content

Beauty

Analysis and advice on the fast-evolving beauty business.

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.

How Indie Brands Are Redefining Maternal Beauty

Once overlooked, pregnancy and perinatal care is becoming an increasingly innovative category. Emerging founders are building global beauty brands rooted in safety, science and emotional connection, proving that “mama care” can be both elevated and enduring.


Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.

Supplements Are Booming. So Is Scepticism.

Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.


Plastic Surgeons Wrestle With Requests for ‘Mar-A-Lago Face’

The puffy, artificial look is rising in popularity - thanks to Maga elite such as Kristi Noem and Matt Gaetz.

Plastic Surgeons Wrestle With Requests for ‘Mar-A-Lago Face’

The puffy, artificial look is rising in popularity - thanks to Maga elite such as Kristi Noem and Matt Gaetz.


How Auberge Collection Is Redefining Luxury Wellbeing

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.

How Auberge Collection Is Redefining Luxury Wellbeing

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.


As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine

Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.

As Wellness Trends Go Upscale, Nestlé’s Mass-Market Vitamins Lose Some Shine

Nestle wants out of mass-market vitamins. But a move by consumers towards more expensive, science-backed products risks complicating the Swiss conglomerate's effort to fetch a high price for its underperforming brands.


What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.

What’s Driving the Pocket Dermatology Boom

Brands like Methodiq, the newest label to launch out of US beauty conglomerate Oddity, want to put dermatologists in every person’s pocket — and disrupt a decades-old system in the process.


Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.

South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.


The Cost of Keeping Up With Skincare Trends

As consumers seek better performance from their skincare formulas, and biotech firms produce next generation ingredients faster than ever, brands have to invest at lightning speed — or risk getting left behind.

The Cost of Keeping Up With Skincare Trends

As consumers seek better performance from their skincare formulas, and biotech firms produce next generation ingredients faster than ever, brands have to invest at lightning speed — or risk getting left behind.


Dermatologists Criticise Skincare Products Aimed at Children

A crop of recent launches geared toward Gen Alpha have earned the ire of medical professionals, The Guardian reports.

Dermatologists Criticise Skincare Products Aimed at Children

A crop of recent launches geared toward Gen Alpha have earned the ire of medical professionals, The Guardian reports.


Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)

Why Press-On Nails Might Overtake the Gel Market

Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)


Inside MCo Beauty’s $600 Million Dupe Business

The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.

Inside MCo Beauty’s $600 Million Dupe Business

The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.


How a Big Risk Paid Off for Patrick Starrr’s One/Size

This week, I take a look at the need for innovation in beauty, Drunk Elephant’s proposed comeback and Carisa Janes’ new makeup line.

How a Big Risk Paid Off for Patrick Starrr’s One/Size

This week, I take a look at the need for innovation in beauty, Drunk Elephant’s proposed comeback and Carisa Janes’ new makeup line.