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Beauty

Analysis and advice on the fast-evolving beauty business.

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.


Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.

Sol de Janeiro Moves Beyond the Mist

Viral fragrance mists helped the body care brand top $2 billion in sales. Now, founder and chief executive Heela Yang speaks exclusively to The Business of Beauty about its next frontier.


Black Friday’s Latest Boom: Plastic Surgery Clinics

Nip. Tuck. Get 30 percent off.


Inside the Playbook to Revive Filler Sales

Deflating demand for hyaluronic acid fillers is prompting major pharmaceutical providers to reverse their ailing reputation.

Inside the Playbook to Revive Filler Sales

Deflating demand for hyaluronic acid fillers is prompting major pharmaceutical providers to reverse their ailing reputation.


Neck Anxiety Is Getting Younger

Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.

Neck Anxiety Is Getting Younger

Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.


Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Brands Try to Get the Tone Right for Holiday 2025

From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.


Augustinus Bader and the Celebrity Science Experiment

After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.

Augustinus Bader and the Celebrity Science Experiment

After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.


Are Candle Brands Okay?

A burning question for the $4.1 billion industry.

Are Candle Brands Okay?

A burning question for the $4.1 billion industry.


Glossier’s Clean Slate; MCo Dupes Sephora and More

I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.

Glossier’s Clean Slate; MCo Dupes Sephora and More

I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.


Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.

Beauty’s New Rules of Discovery Commerce

The Business of Beauty and TikTok Shop brought leading beauty executives and investors together in New York for an off-the-record discussion on the evolution of social commerce — and what it will take to build a winning creator strategy in 2026.


The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.

The Eyelash Economy Looks to the Future

The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.