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Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.

Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.


How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.


The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.


The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.

The Best of BoF 2025: The Next Big Beauty Boom?

Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Why Are Barrette Sales Spiking? Thank Ozempic.

Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.


The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.

The Pumpkin Spice Shortage Is Here

How climate change and YouTube bakes made beauty brands panic — and pivot — from one of their favourite ingredients this year.


How Gift Sets Became Big Beauty Business

Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.

How Gift Sets Became Big Beauty Business

Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.


China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.

China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.