Fragrance
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
A Beauty Editor’s Vision of Luxury Pet Care: Biche
Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.
A Beauty Editor’s Vision of Luxury Pet Care: Biche
Biche, a label founded by Highsnobiety’s Alexandra Pauly, will sell a duo of fine fragrance-infused dog grooming products, and has closed a pre-seed funding round led by executives from Europerfumes.
Balenciaga Launches New Fine Fragrance Collection
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.
Balenciaga Launches New Fine Fragrance Collection
Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Sept. 10 from select Balenciaga boutiques.
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
What Comes After the Fragrance Boom
As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
What Comes After the Fragrance Boom
As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs
Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.
Rise in Foodie Perfumes May Be Linked to Weight-Loss Drugs
Gourmand fragrances, with scent profiles that feature vanilla, coffee and caramel, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24 percent last year alone.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
A Star Was Born. Can It Happen Again?
Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
TSG Consumer Partners Acquires Phlur
The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
TSG Consumer Partners Acquires Phlur
The evocative masstige fragrance brand, relaunched by influencer Chriselle Lim and Ben Bennett’s The Center, will join the private equity firm’s portfolio, The Business of Beauty can exclusively confirm.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
The Fragrance Market’s Squeezed Middle
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
Ludivine Pont Named CEO of Santa Maria Novella
Balenciaga’s chief marketeer is leaving the Kering-owned brand to take the reins of the private equity-backed perfume house founded in 1221.
Ludivine Pont Named CEO of Santa Maria Novella
Balenciaga’s chief marketeer is leaving the Kering-owned brand to take the reins of the private equity-backed perfume house founded in 1221.