Fragrance
Unravelling the K-Beauty Paradox
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
Unravelling the K-Beauty Paradox
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
The Business of Beauty Is Expanding. Here’s How You Can Be a Part of It.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
The Business of Beauty Is Expanding. Here’s How You Can Be a Part of It.
BoF is doubling down on our commitment to agenda-setting coverage of the global beauty and wellness space, with a new newsletter, more content and events, including our first invite-only Global Forum.
Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products
Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.
Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products
Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.
Why I’m Optimistic About Beauty in 2023
Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead.
Why I’m Optimistic About Beauty in 2023
Despite the numerous challenges hurled at the beauty industry the last few years, brands should feel good about the year ahead.