Fragrance
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
Beyond Padlocks: How Beauty Retail Security is Getting Smarter
Shopping for beauty relies on customers’ ability to touch, smell and play. Rising levels of theft are threatening that experience, and the solutions could fundamentally shift the way we shop.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How Deciem Turned an Accidental Hit Into a Goldmine
With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.
How Deciem Turned an Accidental Hit Into a Goldmine
With no advertising, PR or e-commerce, the store in London’s Soho is fast-becoming a cult classic. The brand is weighing how to expand without losing its magic.
How Beauty Brands Cut Through the Holiday Noise
Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.
How Beauty Brands Cut Through the Holiday Noise
Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.
Baby, You Smell Good
Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.
Baby, You Smell Good
Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.
The Business of Beauty Haul of Fame: This Makeup Artist Drives Pop Music
From Glossier-themed Bat Mitzvahs to the return of tramp stamps, the week in beauty news.
The Business of Beauty Haul of Fame: This Makeup Artist Drives Pop Music
From Glossier-themed Bat Mitzvahs to the return of tramp stamps, the week in beauty news.
Why Beauty’s Biggest Conglomerates Are Selling Off Their Brands
As strategics like Unilever and L’Oréal divest from once-core lines, a more selective approach to M&A is underway.
Why Beauty’s Biggest Conglomerates Are Selling Off Their Brands
As strategics like Unilever and L’Oréal divest from once-core lines, a more selective approach to M&A is underway.
The Business of Beauty Haul of Fame
Welcome to Haul of Fame, a weekly roundup of the biggest beauty moments of the week, why they matter … and why some of them might not, even though they sure are gorgeous.
The Business of Beauty Haul of Fame
Welcome to Haul of Fame, a weekly roundup of the biggest beauty moments of the week, why they matter … and why some of them might not, even though they sure are gorgeous.
The Celebrity Fragrance Is Back
Facing an oversaturated beauty market, A-listers are returning to scents to profit off their image. Only now, you might find some of them stocked next to Byredo rather than at Walmart.
The Celebrity Fragrance Is Back
Facing an oversaturated beauty market, A-listers are returning to scents to profit off their image. Only now, you might find some of them stocked next to Byredo rather than at Walmart.
Inside Sephora’s Attempt to Bring Back the Beauty Festival
The beauty festival space flatlined when Covid-19 restricted large in-person events. This year, a number return, including Sephoria, which makes the case that the experiential event is back and better than ever.
Inside Sephora’s Attempt to Bring Back the Beauty Festival
The beauty festival space flatlined when Covid-19 restricted large in-person events. This year, a number return, including Sephoria, which makes the case that the experiential event is back and better than ever.
How AI and Brain Science Are Helping Perfumiers Create Fragrances
Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers.
How AI and Brain Science Are Helping Perfumiers Create Fragrances
Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.