Fragrance
Estée Lauder Reveals Its Recovery Playbook
The beauty giant announced layoffs and plans to regain profitability, measures to restore faith in investors and customers alike.
Estée Lauder Reveals Its Recovery Playbook
The beauty giant announced layoffs and plans to regain profitability, measures to restore faith in investors and customers alike.
Why Fast Fashion Can’t Seem to Crack Beauty
Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.
Why Fast Fashion Can’t Seem to Crack Beauty
Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
The Business of Beauty Haul of Fame: When TikTok Fails Drive Sales
A masterclass from Topicals and more.
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.
Gen-Z and Gen Alpha’s Beauty Behaviours Are Not Trends
As both generations mature, it’s time to start recognising they are more like Millennials and Gen Xers than we initially assumed.
How to Win Over Investors in a Beauty Downturn
Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.
How to Win Over Investors in a Beauty Downturn
Funding rounds are getting slimmer, smaller and more spaced out, but investors still want to find – and fund – the next big thing. Here’s what’s catching their attention in 2024.
How Prestige Beauty Brands Can Stay on Top
If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.
How Prestige Beauty Brands Can Stay on Top
If aspirational customers keep pulling back from discretionary spending, only the luxury shopper will be left to snap up pricier products. But high-net-worth shoppers crave a different kind of retail experience.
Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust
As we head into the new year, a look at what The Business of Beauty has its eye on.
Predictions for 2024: Blockbuster M&A, Wellness’ Second Coming and the Celebrity Beauty Bust
As we head into the new year, a look at what The Business of Beauty has its eye on.
The Business of Beauty Haul of Fame: The Stunt Beauty Boom
Black blush and peel-off lip liners are just the beginning.
The Business of Beauty Haul of Fame: The Stunt Beauty Boom
Black blush and peel-off lip liners are just the beginning.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
The Biggest Beauty Trends to Watch in 2024
TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
How Beauty Brands Are Gearing Up for 2024
Beauty brands are readying for another tumultuous year. Demand is strong, but growth remains challenging with rising customer acquisition costs and a bearish funding climate.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Best of BoF 2023: Beauty’s Year of Change
In a year that catapulted both Gen-Z and Generation Alpha to the forefront, brands reprioritised omnichannel retail, profitability and extolling value to beauty shoppers.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.
The Business of Beauty Haul of Fame: The Witch Who Stole Christmas
Welcome back to Haul of Fame, the beauty roundup of new products, new ideas and a luxury justification for your tween Goth phase.