Fragrance

The Biggest Summer Beauty Trends to Watch
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.

The Biggest Summer Beauty Trends to Watch
Seasonal staples like SPF and beachy scents are getting an update, while new product innovations have taken off thanks to influencers.

Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.
The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.

Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.
The co-founder of the “Netflix for fragrance,” Mariya Nurislamova, has been moonlighting as a spirituality influencer. Comments on extraterrestrials, the “Matrix” and Hitler have recently attracted negative attention.

The Business of Beauty Haul of Fame: Gatorade, but Make It Skincare
Just in time for the Olympics, Electrolytes are the new “it” ingredient.

The Business of Beauty Haul of Fame: Gatorade, but Make It Skincare
Just in time for the Olympics, Electrolytes are the new “it” ingredient.

The Business of Beauty Haul of Fame: The Devil Wears Prada … for Beauty?
Cerulean, but make it skincare.

The Business of Beauty Haul of Fame: The Devil Wears Prada … for Beauty?
Cerulean, but make it skincare.

Tracy Anderson Launches Fragrance
The fitness mogul’s fragrance debut will be available to order directly from her e-commerce site starting Thursday.

Tracy Anderson Launches Fragrance
The fitness mogul’s fragrance debut will be available to order directly from her e-commerce site starting Thursday.

How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.

How TikTok Shop Killed the MLM Model
TikTok Shop has created fresh opportunities for enterprising creators to make fast money, changing the landscape for both digital marketers and multi-level marketing companies.

The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group
Product development and pricing strategies, all for free?!

The Business of Beauty Haul of Fame: Substack Chat Is Becoming a Focus Group
Product development and pricing strategies, all for free?!

Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.

Inside Sephora’s Niche Fragrance Strategy
By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. But getting into and scaling is no easy feat for emerging lines.

Dior Names Rihanna As the New Face of J’Adore
The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.

Dior Names Rihanna As the New Face of J’Adore
The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.

Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.

Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.

The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era
Skincare is going on a world tour.

The Business of Beauty Haul of Fame: Perfume Wants to Be Your Therapist
Should you let it?