Fragrance
The Business Opportunity in Gen-Z Bridal Beauty
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
The Business Opportunity in Gen-Z Bridal Beauty
As Gen-Z begins to head to the altar, their emerging bridal preferences can create fresh revenue-generating opportunities for beauty companies. But savvy marketing and deployment is needed to fully realise their potential.
The Business of Beauty Haul of Fame: Cash Is Thicker Than Water
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
The Business of Beauty Haul of Fame: Cash Is Thicker Than Water
For collect-em-all beauty shoppers, designer straws are becoming the new lip glosses.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
With Ulta Beauty Entry, Ilia Wants to Go Mainstream
An early pioneer of 'clean' beauty, the premium cosmetics brand is jockeying to become a household name and conquer more categories and global territories.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
A To-Do List for Estée Lauder’s Next CEO
Whoever steps into Fabrizio Freda’s Italian loafers in June 2025 has a big job on their hands, as the American beauty conglomerate battles softened demand internationally and on its home turf. Kickstarting meaningful growth will mean a fresh China strategy, channel and category overhauls, and generating some much needed buzz.
The Business of Beauty Haul of Fame: Kourtney Speaks!
Lemme is a bigger brand than anyone wants to admit—even her.
The Business of Beauty Haul of Fame: Kourtney Speaks!
Lemme is a bigger brand than anyone wants to admit—even her.
The Business of Beauty Haul of Fame: Don’t Eat That
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
The Business of Beauty Haul of Fame: Don’t Eat That
Gourmand fragrances are a shortcut for Gen-Z emotional investment.
Troye Sivan’s Beauty Brand Steps Off the Beaten Path
The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.
Troye Sivan’s Beauty Brand Steps Off the Beaten Path
The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
Exclusive: Sabrina Carpenter’s Plan to Become a Beauty Hitmaker
With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
Exclusive: Sabrina Carpenter’s Plan to Become a Beauty Hitmaker
With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
The Business of Beauty Haul of Fame: Your Boundaries Are Big Business
How “the skin barrier” became a stand-in for American female rage.
Can ‘Dupe’ Fragrance Brands Make The Real Thing?
Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.
Can ‘Dupe’ Fragrance Brands Make The Real Thing?
Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.
The Business of Beauty Haul of Fame: Off-Label Meds… Or Skincare?
A new kind of Ozempic effect.