Fragrance
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The 5 Biggest Wellness Themes to Watch in 2025
From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
For red carpet professionals, the fires are the latest in a series of trials.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
Exclusive: Touchland Unveils First Fragrance Collection
The hand sanitiser brand celebrates its first category expansion — and tenfold growth — with a line of eight skincare-infused hair and body mists.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
The Business of Beauty Haul of Fame: Can You Dupe Your Way to the Top?
MCoBeauty is blatant in its copycat approach. Today, it enters Target.
How to Keep the Gen-Z Fragrance Boom Going
Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.
How to Keep the Gen-Z Fragrance Boom Going
Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Top Beauty Trends to Watch in 2025
From fragrance layering to men’s styling products, trends on the rise in the new year hinge on the future of the social media landscape.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beauty Global Forum 2025. Apply for your chance to join us.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Mass Men’s Brand Harry’s Introduces $250 Fragrance
The shaving label aims to build “scent equity” with its first fine fragrance, a collaboration with artist Matt McCormick.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Fine Fragrances Are Getting a New Gourmet Twist
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.
The Business of Beauty Haul of Fame: MAC Teaches Sex Ed
A new campaign shared exclusively with The Business of Beauty aims to shock and awe audiences… and remind them of the brand’s long history as a provocateur.