Fragrance
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How to Get Beauty PR Right in Africa
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
The Beauty and Fashion Brands That Won Coachella 2025
Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.
Report: Fighting Perfume Dupes Is a ‘Lost Cause’
A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.
Report: Fighting Perfume Dupes Is a ‘Lost Cause’
A survey of UK fragrance consumers found that half had purchased copycats of more expensive fragrances, which are increasingly hard to legally protect, lawyers and analysts told The Guardian.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
Why Universities Are Becoming Beauty Schools
From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
How Hand Creams and Sanitisers Became a Beauty Status Symbol
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
Building a Better Beauty CEO
As more beauty brands restructure or get acquired, their employees feel increasingly anxious. One chief executive says it doesn’t have to be that way.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
Glossier Needs More Than ‘You’ to Grow
The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.
The Niche Perfumers Betting Big on Asia
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
The Niche Perfumers Betting Big on Asia
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
When Every Product Launch Is a Holiday
There’s a reason so many brands celebrate holidays like National Lash Day or National Fragrance Day — and he lives in North Dakota.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
Can a Cult Perfumer Go Global?
Following its acquisition by Manzanita Capital last year, Brooklyn-based fragrance brand D.S. & Durga must balance its grassroots appeal and devoted following with the demands of worldwide distribution.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.