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The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.

The Hottest Beauty M&A Targets of 2026

My take on the beauty brands that are going to cross the finish line this year.


Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.

Exclusive: Eurazeo to Shut Down Brand Investment Arm

The French private equity firm, a former investor in Farfetch and Pat McGrath Labs with current stakes in beauty companies like Beekman 1802 and Gisou, is in the process of dissolving its consumer investment arm, sources told The Business of Beauty.


Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.

Inside Beauty’s 2026 M&A Pipeline | The Debrief

Estée Lauder’s attempt to sell Too Faced, Smashbox and Dr. Jart is just the start of what’s likely to be a busy year for deals, as beauty editor Priya Rao explains.


How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.

How to Sell the Same Lipstick Twice

Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.


How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.

How the K-Shaped Economy Is Redefining the Lipstick Effect

Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.


Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.

Exclusive: Estée Lauder Companies Has Put Three Brands Up for Sale

Estée Lauder is strategically shopping a cluster of its brands including Too Faced, Smashbox and Dr. Jart in a package deal.


The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.

The Fast-Growing Beauty Brands to Watch in 2026

Fresh points of view, distinct product offerings and international perspectives all unite the next generation of skincare, makeup, fragrance, hair and body labels.


The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.

The Top Trends That Will Define Beauty in 2026

From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.


The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.

The Best of BoF 2025: Clean Girl Power Remains Strong

One particular beauty look continued to dominate the makeup industry in 2025, driving new innovations and inspiring most of its launches.


Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.

Beauty Brands Are Finding Their Next Customers on the Operating Table

As interest in surgical procedures and so-called “tweakments” builds, a new cottage industry is emerging. Brands are targeting patients looking to maximise, extend and protect the results.


How a Beauty Brand Loses Its Cool — and Gets It Back

The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.

How a Beauty Brand Loses Its Cool — and Gets It Back

The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.


Break Out Your Brushes, Eyeshadow Is Back

The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.

Break Out Your Brushes, Eyeshadow Is Back

The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.