Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
youth-culture
Retail
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
News & Analysis
BoF VOICES 2022: Creativity and Its Power to Change
From South Korea and Japan to Ghana and Ukraine, speakers including Fast Retailing’s Koji Yanai, photographer Campbell Addy and stylist Julie Pelipas discussed the power of culture and creativity in the fourth session of BoF’s annual conference for big thinkers.
BoF VOICES 2022: Creativity and Its Power to Change
From South Korea and Japan to Ghana and Ukraine, speakers including Fast Retailing’s Koji Yanai, photographer Campbell Addy and stylist Julie Pelipas discussed the power of culture and creativity in the fourth session of BoF’s annual conference for big thinkers.
Retail
The Debrief | Fashion’s Gen-Z Obsession
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
The Debrief | Fashion’s Gen-Z Obsession
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.
Sports
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Sports
The Debrief | Is Luxury’s Streetwear Obsession Over?
BoF’s Daniel-Yaw Miller discusses streetwear’s evolution from subculture to high fashion favourite — and whether the aesthetic’s waning influence spells its end.
The Debrief | Is Luxury’s Streetwear Obsession Over?
BoF’s Daniel-Yaw Miller discusses streetwear’s evolution from subculture to high fashion favourite — and whether the aesthetic’s waning influence spells its end.
Workplace & Talent
Quiet Quitting, Labour Hoarding and Other Workplace Trends, Explained
Catchy phrases — like quiet quitting, quiet firing and labour hoarding — to describe how people behave at work is the latest indication of the challenging climate for fashion firms and their employees.
Quiet Quitting, Labour Hoarding and Other Workplace Trends, Explained
Catchy phrases — like quiet quitting, quiet firing and labour hoarding — to describe how people behave at work is the latest indication of the challenging climate for fashion firms and their employees.
Beauty
How Shai Eisenman’s Bubble Broke Through With Gen-Z
Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.
How Shai Eisenman’s Bubble Broke Through With Gen-Z
Bubble, a Gen-Z obsessed beauty brand, has managed to surpass the eight-figure revenue mark and is chasing $100 million by 2026. This week it debuts a new partnership with Ulta.
Workplace & Talent
Fashion’s Biggest Gen-Z Hiring Challenge
Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.
Fashion’s Biggest Gen-Z Hiring Challenge
Retailers will need to get creative to attract Gen-Z talent to ring up sales and stock shelves at stores this holiday season.
Technology
How the Internet Disrupted Fashion’s Trend Cycle
The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.
How the Internet Disrupted Fashion’s Trend Cycle
The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.
Sports
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
Sports
Why Brands Are Tapping Unconventional Partners for Big Collaborations
Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.
Why Brands Are Tapping Unconventional Partners for Big Collaborations
Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.
Sports
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.