Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
youth-culture
Latest News & Analysis
Beauty
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Beauty
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
Beauty
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Beauty
The State of Fashion Special Edition | The New Face of Beauty
The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.
The State of Fashion Special Edition | The New Face of Beauty
The special edition of The State of Fashion report by BoF and McKinsey & Company explores the reshaping of the global beauty industry. Download the full report to learn about the key dynamics that will impact all categories in the years ahead, from the rise of wellness to the influence of Gen-Z.
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Workplace & Talent
A Greying Workforce Puts Fashion’s Youth Obsession to the Test
Companies must go beyond stereotypes about Gen Z and Baby Boomers when hiring, and think strategically about how to get the most from workers of any age, experts say.
A Greying Workforce Puts Fashion’s Youth Obsession to the Test
Companies must go beyond stereotypes about Gen Z and Baby Boomers when hiring, and think strategically about how to get the most from workers of any age, experts say.
Sports
Do Sports Leagues Need ‘Creative Directors’?
Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.
Do Sports Leagues Need ‘Creative Directors’?
Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.
Retail
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Retail
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
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Sports
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
Luxury
How Coach’s Parent Plans to Power Through a Recession
The US luxury group that owns Coach, Kate Spade and Stuart Weitzman is focused on customer-centric tactics and products to grow in turbulent times, says the CEO in an interview for The State of Fashion 2023.
How Coach’s Parent Plans to Power Through a Recession
The US luxury group that owns Coach, Kate Spade and Stuart Weitzman is focused on customer-centric tactics and products to grow in turbulent times, says the CEO in an interview for The State of Fashion 2023.
Sports
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Workplace & Talent
The Best of BoF: The Future of Work Takes Shape
In 2022, even as fashion firms found stickier solutions to pandemic-era questions around remote work and other office policies, new uncertainties were present at every turn. A talent crunch persisted in areas like technology and automation and back-\office functions such as human resources, supply chain and finance moved to the fore.
The Best of BoF: The Future of Work Takes Shape
In 2022, even as fashion firms found stickier solutions to pandemic-era questions around remote work and other office policies, new uncertainties were present at every turn. A talent crunch persisted in areas like technology and automation and back-\office functions such as human resources, supply chain and finance moved to the fore.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.