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News & Analysis

Adidas Placates Shareholders With $1.9 Billion Buyback

BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5

News & Analysis

Adidas Placates Shareholders With $1.9 Billion Buyback

BAVARIA, Germany — Adidas AG placated investors who have sent its shares down 35 percent this year, saying it plans to buy back as much as 1.5


News & Analysis

Adidas Looks To Boost US Growth Amid Poor Sales

Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.

News & Analysis

Adidas Looks To Boost US Growth Amid Poor Sales

Beset by plummeting golf sales, a sidelined basketball star and weakness at its sneaker maker Reebok, Adidas AG is struggling to increase revenue in the U.S. amid the dominance of Nike Inc. and growth of upstart rival Under Armour Inc.


News & Analysis

World Cup Boosts Nike Sales

Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.

News & Analysis

World Cup Boosts Nike Sales

Nike Inc., the world’s largest sporting-goods maker, posted first-quarter profit that topped analysts’ estimates after the FIFA World Cup soccer tournament boosted sales.


Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.

Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.


News & Analysis

Adidas Cuts 2014 Margin Forecast as North America Sales Decline

FRANKFURT, Germany — Adidas AG, the world's No. 2 sports gear maker, cut its profitability forecast for 2014 by 2 percentage points after first-half

News & Analysis

Adidas Cuts 2014 Margin Forecast as North America Sales Decline

FRANKFURT, Germany — Adidas AG, the world's No. 2 sports gear maker, cut its profitability forecast for 2014 by 2 percentage points after first-half


Technology

Nike CEO Expects Football Sales to Keep Soaring

BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast

Technology

Nike CEO Expects Football Sales to Keep Soaring

BERLIN, Germany — U.S. sportswear maker Nike Inc, battling Adidas AG to be the world's biggest soccer brand, expects kit sales to keep growing fast


News & Analysis

Havaianas Draws World Cup Demand Without FIFA

RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop

News & Analysis

Havaianas Draws World Cup Demand Without FIFA

RIO DE JANEIRO, Brazil — Ask Ingmar Korstanje, a tourist arriving in Brazil this week from the U.S., about the official 2014 World Cup flip-flop


News & Analysis

Introducing Mr. Porter, Making room for new talent, Football in fashion, Asos' record sales, Britain's got talent

Net-a-Porter announces first menswear site (Telegraph) "The Net-a-Porter group has announced the launch of a dedicated menswear site - the first

News & Analysis

Introducing Mr. Porter, Making room for new talent, Football in fashion, Asos' record sales, Britain's got talent

Net-a-Porter announces first menswear site (Telegraph) "The Net-a-Porter group has announced the launch of a dedicated menswear site - the first